Tag Archives: Magazine

Fashion New Source Pt. 5

Since its inception in 1910, Women’s Wear Daily magazine has been a leading force in the apparel industry. As an informational staple, the magazine covers general topics such as: fashion, business, beauty, men’s, runway, and accessories. Each topic has several sub-topics. For example, a few that business is broken down into are: trade, HR, marketing, retail, and markets. From a business student’s perspective, WWD gives a really good big picture view in regards to long term strategies. This information can be vital for higher-ups and even for students like us. There are not many sources that have a section devoted solely towards mergers & acquisitions or markets. This is why I like Women’s Wear Daily, because it can give me information that is easy to access sources sometimes require a subscription for.

If you watched NYFW and wanted to look at the styles, WWD has a review of all different designers with an analysis on the lines and photos of the collection. Click here to see more

Interning in NYC: Michele Marie PR

Connections are truly what everyone says they are… the best thing to have! Building a strong network of people in your community, class, major, etc. can lead you to opened doors you would have never thought of having. As a Baker Scholar, I received the greatest opportunity at a time I was in need… an internship!

Michele Marie PR is a full-service public relations agency specializing in editorial, celebrity and event driven press in the fashion, beauty, and lifestyle industries. The agency focuses on developing and executing strategically targeted press campaigns to brand clients as leaders in their own particular sect. The founders are energetic, fresh, and accessible with bi-coastal experience in a wide array of product lines. The clients include young design talent, established premium designers, and innovators in the world of fashion, beauty, and accessories. They have a proven track record of combining editorial press, celebrity dressing, promotions, and events to assist in developing successful household-name brands. The team collaborates with each client to pitch concepts and materials to maximize on potential brand awareness and excitement. Commitment to the highest quality shines through in all services. Michele Marie PR has two offices located in west Los Angeles and New York City. Situated in a spacious, wood-floored, loft-style spaces, the offices are prime showroom locations where stylists, editors and celebrities experience the clients’ products on a daily basis.

How do you get credit for an internship? Where can I get an internship? DO I NEED AN INTERNSHIP? – all of the questions you may have can be answered by the Career and Internship Center. I am currently doing this internship credited and they experience is worth the internship class you have to take!

Never close opened doors, being at Michele Marie PR and speaking with the co-founders of the agency themselves has landed me a summer internship at the LA office!

A Trip to Hearst Magazines: Good Housekeeping

Hearst Tower

On Friday, April 8th, I had the opportunity to visit one of the most innovative and leading media companies: Hearst. Known for their variety of award-winning magazines in their magazine division; I had an amazing experience touring Good Housekeeping magazine and their testing Institute on the 29th floor of the Hearst Tower located in Midtown Manhattan.

The Good Housekeeping Research Institute (GHRI), formally known as the “Experiment Station,” was founded in 1900. For over 100 years the GRHI has provided America helpful tips and tricks in everyday living to conducting highly acclaimed scientific research on home products.

In 1909, the magazine established the Good Housekeeping Seal of Approval. Products advertised in the magazine that bear the seal are tested by GHRI and are backed by a two-year limited warranty. About 5,000 products have been given the seal to this day.

April 2016 Issue

My time visiting the GHRI was extremely informative and interesting to see how journalism technique and scientific research cooperated under one roof to formulate the leading consumer product women’s magazine. I suggest taking any opportunity of touring the Heart Tower, as I found it to be an eye-opening experience into the daily life of a career in the magazine industry. I would like to thank Professor Leopold and ED2010 again for enabling me to join the outing.

For my readers, here’s a delicious and simple recipe I read on this month’s issue of Good Housekeeping.

Bacon & Egg Fried Rice:

Good Housekeeping

CFDA/Cosmo Careers Event

This past Saturday, I attended the CFDA/Cosmpolitan Fashion Career Summit at Hearst Tower. The day started at 8:15 with registration and breakfast (the muffins were to die for). The event consisted of various sessions with multiple speakers in each session. Some of the speakers were Joanna Coles (the Editor-in-Chief of Cosmpolitan), Cynthia Rowley, Jenn Rogien (Costume Designer for “Girls” and “Orange Is the New Black”), the fabulous and opinionated, Tom Fitzgerald and Lorenzo Marquez, Isaac Mizrahi, and my all-time favorite, Alix Campbell who is the Photography Director at Cosmopolitan. Usually at these sort of magazine events, people from the photography department at the magazine aren’t represented or talked about, so I was extremely, extremely happy that I saw Alix up there. Overall, I think that some of the sessions could’ve been shorter with the networking reception being longer, but I learned a lot and it was great to meet a lot of people in the business. I passed out a lot of my Psst…Hey You… cards and received a lot of positive feedback from that. Being in such a positive environment really motivated me to work even harder. I am excited to attend next year and I highly recommend it to anyone here at FIT!

xx,
Ashley