Tag Archives: media

Establishing Your LinkedIn Profile:

Whether you are or are not aware of the importance of building a strong LinkedIn professional network, with busy schedules and stressing about the future, sometimes we dismiss our social media. LinkedIn, however, is one type of social media network that should never be dismissed!

Establishing a strong LinkedIn profile and network will propel your chances of finding more opportunities by making YOU stand out of your sea of competitors and makes it easier for your prospective employees to review your knowledge, skills, abilities, and personality traits. Here are a few tips that really helped me build my profile:

1. Have a professional photo

LinkedIn isn’t Tumblr, there is no excuse for not having a professional head shot. Look clean, friendly, and approachable! Remember, first impressions count…even virtually!

2. Have a strong headline and summary

LinkedIn creates your headline with your job title and current company…but you can create your own! Consider making it your specialty and speaking to your audience directly. For example, mine is “Public Relations Student at FIT”, even though I currently have other positions.

Use bullets for your actual summary or make it a power sentence. LinkedIn also allows you to add media, so if you’re creative, even make an introduction video!

3. Fill out everything

Skills, abilities, volunteer work and associations, education, previous positions, etc. This is all the important stuff that prospective employers are looking forward to seeing, make sure it’s concise and displays YOU.

4. Keep your profile up-to-date

You don’t need to list every. single. thing. you’ve done. But consider maintaining your profile with current career goals and positions that are relevant and timely to your position seeking and network building opportunities.

Go on and make your LinkedIn profiles great!

Mariano

The Center for Communication

Hi there!

I hope everyone is slowly getting back into the flow of things… I thought I would mention a website one of my teachers in my Brand Management class told us about. It’s called the Center for Communication, and it offers students the opportunity to attend free seminars and panels with some amazing speakers in the media world. All events are free for students and are focused on the media industry and how the business is evolving today. These are great seminars for AMC students especially, but also anyone who is interested in this specific area. I would highly suggest looking at the website, because a lot of the events have a limited number of seats. I’ve already booked to attend the seminar on the Brave New World of Journalism, so I’ll definitely write a blog post on my experience and thoughts on it.

Website: http://www.centerforcommunication.org/

Were you already familiar with this website? What was your experience like?

xoxo

-Z

Interning in NYC: Michele Marie PR

Connections are truly what everyone says they are… the best thing to have! Building a strong network of people in your community, class, major, etc. can lead you to opened doors you would have never thought of having. As a Baker Scholar, I received the greatest opportunity at a time I was in need… an internship!

Michele Marie PR is a full-service public relations agency specializing in editorial, celebrity and event driven press in the fashion, beauty, and lifestyle industries. The agency focuses on developing and executing strategically targeted press campaigns to brand clients as leaders in their own particular sect. The founders are energetic, fresh, and accessible with bi-coastal experience in a wide array of product lines. The clients include young design talent, established premium designers, and innovators in the world of fashion, beauty, and accessories. They have a proven track record of combining editorial press, celebrity dressing, promotions, and events to assist in developing successful household-name brands. The team collaborates with each client to pitch concepts and materials to maximize on potential brand awareness and excitement. Commitment to the highest quality shines through in all services. Michele Marie PR has two offices located in west Los Angeles and New York City. Situated in a spacious, wood-floored, loft-style spaces, the offices are prime showroom locations where stylists, editors and celebrities experience the clients’ products on a daily basis.

How do you get credit for an internship? Where can I get an internship? DO I NEED AN INTERNSHIP? – all of the questions you may have can be answered by the Career and Internship Center. I am currently doing this internship credited and they experience is worth the internship class you have to take!

Never close opened doors, being at Michele Marie PR and speaking with the co-founders of the agency themselves has landed me a summer internship at the LA office!

A Trip to Hearst Magazines: Good Housekeeping

Hearst Tower

On Friday, April 8th, I had the opportunity to visit one of the most innovative and leading media companies: Hearst. Known for their variety of award-winning magazines in their magazine division; I had an amazing experience touring Good Housekeeping magazine and their testing Institute on the 29th floor of the Hearst Tower located in Midtown Manhattan.

The Good Housekeeping Research Institute (GHRI), formally known as the “Experiment Station,” was founded in 1900. For over 100 years the GRHI has provided America helpful tips and tricks in everyday living to conducting highly acclaimed scientific research on home products.

In 1909, the magazine established the Good Housekeeping Seal of Approval. Products advertised in the magazine that bear the seal are tested by GHRI and are backed by a two-year limited warranty. About 5,000 products have been given the seal to this day.

April 2016 Issue

My time visiting the GHRI was extremely informative and interesting to see how journalism technique and scientific research cooperated under one roof to formulate the leading consumer product women’s magazine. I suggest taking any opportunity of touring the Heart Tower, as I found it to be an eye-opening experience into the daily life of a career in the magazine industry. I would like to thank Professor Leopold and ED2010 again for enabling me to join the outing.

For my readers, here’s a delicious and simple recipe I read on this month’s issue of Good Housekeeping.

Bacon & Egg Fried Rice:

Good Housekeeping