Tag Archives: Communications

Establishing Your LinkedIn Profile:

Whether you are or are not aware of the importance of building a strong LinkedIn professional network, with busy schedules and stressing about the future, sometimes we dismiss our social media. LinkedIn, however, is one type of social media network that should never be dismissed!

Establishing a strong LinkedIn profile and network will propel your chances of finding more opportunities by making YOU stand out of your sea of competitors and makes it easier for your prospective employees to review your knowledge, skills, abilities, and personality traits. Here are a few tips that really helped me build my profile:

1. Have a professional photo

LinkedIn isn’t Tumblr, there is no excuse for not having a professional head shot. Look clean, friendly, and approachable! Remember, first impressions count…even virtually!

2. Have a strong headline and summary

LinkedIn creates your headline with your job title and current company…but you can create your own! Consider making it your specialty and speaking to your audience directly. For example, mine is “Public Relations Student at FIT”, even though I currently have other positions.

Use bullets for your actual summary or make it a power sentence. LinkedIn also allows you to add media, so if you’re creative, even make an introduction video!

 3. Fill out everything

Skills, abilities, volunteer work and associations, education, previous positions, etc. This is all the important stuff that prospective employers are looking forward to seeing, make sure it’s concise and displays YOU.

4. Keep your profile up-to-date

You don’t need to list every. single. thing. you’ve done. But consider maintaining your profile with current career goals and positions that are relevant and timely to your position seeking and network building opportunities.

Go on and make your LinkedIn profiles great!

xx

Mariano

Adult Stuff 101

Every semester at FIT, I continue to fall in love with my major. Its so exciting and validating when you’re sitting in a class, absorbing the information, engaged in what the professor has to say – and finding yourself actually enjoying all of it.

I have had some great classes throughout my time at FIT. Some favorites include Journalism, Publicity Workshop, Advertising Copywriting, and Video Studio Production.

A favorite this semester is Corporate Communications. Corporate Communications aims to develop the skills necessary to create communications that successfully influence an organization’s internal and external publics. As students, we learn to identify emerging business trends, interpret annual reports and related business documents, and convey business news in a clear, concise style through a variety of business communication and public relations tools.

I find this class very valuable because I’m learning about terms and processes I’ve heard adults talking about for years but never understood myself. We learn about 401k’s, the stock market, how to invest in stocks, why to invest in stocks and many more useful items that will benefit me as I make my way into the workplace.

Our term project, which we work and develop upon throughout the semester, involves choosing a public company in an industry we’re interested track a trend within that industry. We study the background of the company, how the industry trend effects the industry as a whole and then how it effects the company alone. The company I’m studying this semester is Netflix! Not only do I use its on the regular, but I find the internet TV industry to be compelling and ever growing!

What classes are you interested in at FIT? Are any of you thinking of studying Advertising and Marketing Communications? Do you have any questions regarding the major? Let me know!

 

xx,

Brendan