On Friday, April 8th, I had the opportunity to visit one of the most innovative and leading media companies: Hearst. Known for their variety of award-winning magazines in their magazine division; I had an amazing experience touring Good Housekeeping magazine and their testing Institute on the 29th floor of the Hearst Tower located in Midtown Manhattan.
The Good Housekeeping Research Institute (GHRI), formally known as the “Experiment Station,” was founded in 1900. For over 100 years the GRHI has provided America helpful tips and tricks in everyday living to conducting highly acclaimed scientific research on home products.
In 1909, the magazine established the Good Housekeeping Seal of Approval. Products advertised in the magazine that bear the seal are tested by GHRI and are backed by a two-year limited warranty. About 5,000 products have been given the seal to this day.
My time visiting the GHRI was extremely informative and interesting to see how journalism technique and scientific research cooperated under one roof to formulate the leading consumer product women’s magazine. I suggest taking any opportunity of touring the Heart Tower, as I found it to be an eye-opening experience into the daily life of a career in the magazine industry. I would like to thank Professor Leopold and ED2010 again for enabling me to join the outing.
For my readers, here’s a delicious and simple recipe I read on this month’s issue of Good Housekeeping.
Bacon & Egg Fried Rice: