Material Mode

Tag: Paul Iribe

  • Perfume+Publicity+Poiret

    We were recently gifted two very special objects: two paper publicity fans for the French perfume company, Rosine.  Established in 1911, by the avant-garde couturier Paul Poiret following a trip to Vienna where he visited the Weiner Werkstatte, Rosine was part of Poiret’s greater vision to establish himself as not only a fashion designer, but…

  • The Color of Couture

    During the 1950s, L’Officiel de la Couleur des Industries de la Mode and its associated publication, Cahiers Bleu, served as trend forecasting publications for the fashion industry. As their titles imply, color forecasting was the foremost mission of both publications, L’Officiel de la Couleur being established first and Cahiers Bleu following as, “By definition, we…

  • Steichen & Poiret: the first fashion photographs?

    Many scholars cite the emergence of modern fashion photography to the April 1911 issue of Art et Decoration, which features the designs of couturier Paul Poiret as photographed by famed photographer Edward Steichen. Certainly, these images are not the earliest fashion photographs—our department contains examples from La Mode Pratique dating to 1892—but the presentation of garments…