Category: Illustration

What Shall I Wear: A Fashion Guide Ahead of its Time

By Emma Sosebee, Monday, April 10, 2023

What Shall I Wear? The What, Where, When, and How Much of Fashion was the only book Claire McCardell wrote in her lifetime; just two years before her death, the book was originally published in 1956 by Simon and Schuster of New York. Accompanied by a variety of delightful illustrations created by Annabrita McCardell––whose specific relation to the designer is now unknown––the text is quite practical in essence. Witty and sincere, the book reads like a fashion advice column: from how to tie a scarf to suit one’s figure to sharing the importance of creating a signature look, McCardell used her professional insight to help American women in the 1950s dress with intention for any occasion. Though developing a sense of fashion may feel elusive due to the industry’s ever-changing trends, McCardell’s belief was that any woman could train her eyes to recognize good style and get her wardrobe in line; all it takes is a good teacher.

Fig. 1 Cover of the 1st edition of What Shall I Wear? The What, Where, When, and How Much of Fashion, by Claire McCardell (1905–1958). Published in 1956 by Simon and Schuster, New York. Illustrated by Annabrita McCardell.
Fig. 2 The designer’s biography, located at the back of the book.

What is most interesting about What Shall I Wear is how much of the book remains appropriate for women’s lives (and, really, anyone interested in fashion) today, despite its 67-year-old status. As a product of an America quite different from the contemporary period, the book obviously has its moments of traditional 1950s thought––from glove etiquette to suggestions for appeasing one’s husband. Nevertheless, many of the designer’s ideas about fashion and how women should dress were relatively progressive for her time. In the first chapter, “What is Fashion,” McCardell addresses what I would argue was her most important philosophy: that clothes are for real people, and should therefore be designed in ways that are fully functional for the wearer. She adds that clothes are “made to be worn, to be lived in. Not to walk around on models with perfect figures.”

Fig 3. “What is Fashion?,” chapter 1, page 11 of Claire McCardell’s 1956 What Shall I Wear.

On a similar note, the designer also uses her introduction to remind her audience that there is no such thing as a “type” to fit into––if something in fashion does not feel right, there is no reason to force yourself into a certain style just because it is popular on the runway or the city streets. She recommended women wear the fabric or silhouette they feel best in, have fun, and play around. Fashion, though it can be intimidating to the average person, “isn’t meant to be taken too seriously.”

Instead of trying to confine women to a particular style––in which she very well could have used the book to only promote her latest collections––McCardell’s What Shall I Wear humbly served its readers by acting more as a general fashion guide. Better yet, it helped women of all ages to regain a sort of individual agency; to the American designer, understanding Fashion with a capital ‘F’ was not about conformity. A person’s chosen style should reflect their own imagination, thought, time, and energy. In other words, “The more yourself in your clothes, the better.” Evidently within her sportswear she stressed physical ease, but McCardell also hoped to impart the importance of “mental ease.” Above all, a woman should wear what makes her feel confident and comfortable. 

With chapters on what clothes to pack for different trips, suggestions for mothers worried about their teenagers’ following certain trends, and even a helpful glossary of fashion-associated terms the designer labeled as ‘McCardellisms,’ What Shall I Wear was a necessity for 1950s women who were looking to both develop their personal taste and to understand the fashion world at large. The book’s reissue in 2022 with a foreword by contemporary fashion designer Tory Burch speaks to McCardell’s continued relevance within the industry.

About the Author

Emma Sosebee (she/her/hers) is a senior in the AHMP program and one of the curators of Claire McCardell: Practicality, Liberation, Innovation, on view at The Museum at FIT starting April 5th. Throughout her undergraduate career, Emma has developed an enthusiasm for how arts institutions care for their numerous objects. She hopes to pursue her interest in the collections management field upon graduation.

Further Reading

McCardell, Claire.  What Shall I Wear? The What, Where, When, and How Much of Fashion. Abrams, 2022. 

Martin, Richard Harrison. American Ingenuity: Sportswear, 1930s-1970s. Metropolitan Museum of Art, 1998.

Strassel, Annemarie. “Designing Women: Feminist Methodologies in American Fashion.” Women’s Studies Quarterly 41, no. 1/2 (2012): 35–59.

Sperling, Joy. “Dressed for Freedom: The Fashionable Politics of American Feminism, Einav Rabinovitch-Fox (2021).” Fashion, Style & Popular Culture 9, no. 3 (2022): 418-422.

On George Stavrinos (1948–1990)

By Richard Montañez, Sunday, March 20, 2022

This essay is written as an assignment for the AHMP senior class “Exhibitions” project ΜΟΔΑ IS FASHION. The exhibition is on display at the State University of New York’s FIT campus Gladys Marcus Library in Spring and Summer 2022.

Except for Brad Hamann’s Moonfall (2010), and a series of video interviews with his sisters, not too much has been written about the life and career of Greek American fashion illustrator George Stavrinos (1948–1990).

Stravrinos was born as the last of seven to parents who immigrated from Greece to near Boston in March 1948. Rising to great success in the 1970s and 80s, Stavrinos died of AIDS related complications in August 1990 at a hospital in New York City. Today, FIT’s Special Collections and College Archives (SPARC) houses some fourteen of his original illustrations. They entered SPARC through his friend, FIT Illustration Professor Rosemary Torre. Other original Stavrinos illustrations are kept at the Leslie Lohman Museum of Art in New York.

“My parents gave us a very European upbringing. …[…]… I went to Greek school after regular American school, where we were taught to read and write Greek …[…]… I served as an altar boy for seven years in the Greek Orthodox Church.” (Stavrinos, in an interview with Nathan Fain, 1978).

Well known in the world of commercial fashion illustration, Stavrinos produced works for the likes of Bergdorf Goodman, Barney’s, and The New York Times. He also crafted illustrations for Gentlemen Quarterly and Blueboy, referencing classic images of gay American erotica and lifestyle, often through representations of archetypal masculinity and handsomeness. Stavrinos visited relatives in Heraklion in Crete on at least one occasion in 1969 and 1970 before he moved permanently to New York City in 1973. Throughout his career, Stavrinos produced illustrations for magazines that were marketed toward gay men, openly referencing his own sexuality in a time of intense discrimination against LGBTQ+ people.

Figs. 1 and 2. Figure in suit by Charlotte Neuville: suit jacket has four square buttons, For Lord & Taylor, Signed, 1989. Stavrinos, George, “Charlotte Neuville Suit,” SPARC Digital, accessed March 20, 2022. Archaic Kouros from Greece, c. 590-580 BCE, marble from Naxos. The Metropolitan Museum of Art, Fletcher Fund, 1932 (32.11.1). The exact circumstances of the modern discovery of the kouros are unknown. It was owned by the German collector Jacob Hirsch (1874–1955) and has traces of original paint.

The illustration that I chose from his oeuvre is of a figure in a Charlotte Neuville suit, particularly because it is so androgynous in appearance. The illustration is from 1989 and was created only a few months before his death. The work is a testament to Stavrinos’ ability to confidently navigate different kinds of fashion and advertising spaces and their attitudes toward queerness or mixed gender expression. Not only does the figure emulate queerness through the garment they are wearing, but they also are sporting a non-conformist hairstyle which pushes this narrative further. This is particularly interesting when considering ideas about masculinity and homosexuality that can be traced all the way back to ancient Greece, a prominent part of Stavrinos’ heritage.

In his illustrations of both men and women, he utilized sources of inspiration such as Minoan, Archaic and Classical Greek sculptures and standards of beauty, which, at least for men, have been reproduced, reused, and recoded into gay culture for as long as homosexuality has existed. To my mind come the many surviving statues of Kouroi (young men), excavated in Greece and now on display in the National Archaeological Museum in Athens. One can almost imagine Stavrinos, who lived in a studio on a top floor corner apartment on 76 West 86th Street near Manhattan’s Central Park for many years, walking to the Metropolitan Museum of Art to draw the Greek kouros on display here since 1931.

Fig. 3 Stavrinos, third from the right, with friends in 1978. From Nathan Fain, “George Stavrinos, Illustrator,” Christopher Street, November 1978, 16–25. FIT Library, Fashion File-Illustrators – Folder Stavrinos, George.

Stavrinos’ images, particularly in erotica, can often depict displays of power, dominance, and in certain cases, invitation, which can change depending on the viewer and their own perception or fantasy of the image of the model. In this case, with a more femme-presenting figure, it becomes especially clear that they are purposely constructed to be more stoic or solid in appearance to emulate a certain kind of masculinity within women.

In 21st century contexts, we now have a clear understanding that menswear or references to menswear are not automatically indicative of power and agency within anyone, but Stavrinos’ illustrations exude timelessness regardless. In considering what were more personal aspects about his life and why he drew the subjects that he did, the subtle choices that were made in his commercial works are reminders of the influence queer life had on him during his lifetime and how they inspired him to continue working.

Fig. 4 The author with the Stavrinos illustration set in FIT’s SPARC in March 2022.

Acknowledgments

I am grateful to April Callahan, Curator of Manuscript Collections and Associate at the Special Collections and Archives (SPARC), Gladys Marcus Library at FIT, who facilitated access to the original drawings of Stavrinos.

Further Reading

Hamann, Brad. 2010. Moonfall. The Life and Art of George Stavrinos. Based on the author’s M.F.A. Visual Arts Graphic Design thesis at Marywood University.

Fain, Nathan. 1978. “George Stavrinos, Illustrator,” Christopher Street, November 1978, 16–25.

Kaltsas, Nikos. 2002. Sculpture in the National Archaeological Museum, Athens. Los Angeles: J. Paul Getty Museum.

Richter, Gisela and Irma Richter. 1936. “The Archaic ‘Apollo’ in the Metropolitan Museum.” Metropolitan Museum Studies, 5 (1934–1936), 20–57.

Stavrinos. Clarity of Vision. Stavrinos’ sisters Venetia, Sandra and Debbie talk about the love and admiration they had for their brother (the video is accessible on youtube here).

About the Author

Richard Montañez is a senior in the AHMP program at FIT. His interests include queer art history, the decolonization of museums, and curatorial artists.

Current Favorite Reading or Art Exhibition

“Faith Ringgold: American People” The New Museum, New York City, February 17, 2022 to June 5, 2022.