Tag Archives: CFM

Makeup Meets Art

Need some inspiration to bring your art work to life?

Alumnus Roger Cabello, FIT ’85, slathers, dollops, swirls, and dabs cosmetics into abstract masterpieces.

The Peruvian-born Photography grad has made a career of shooting all kinds of cosmetics—foundation, lip gloss, shampoo, nail color—in blobs, crumbles, swirls, and smears.

While working for Allure magazine, he perfected the now-ubiquitous style of photographing makeup out of its packaging, highlighting textures and colors so enticing you can’t help wanting to touch it, put it on your face, or maybe even eat it.

In the piece shown above, L’Oreal Paris Colour Riche La Palette Lip was created when Cabello painted the images on the cover.

It was developed by Orrea Light, Cosmetics and Fragrance Marketing and Management ’02, Cosmetics and Fragrance Marketing ’97, vice president of product development at L’Oréal Paris.

Materials are everywhere — it just takes a true artist to see it.


My Dream Program: CFM


My absolute passion has always been beauty. When it came to looking into colleges my senior year, I knew FIT was a major contender because of the Cosmetics and Fragrance Marketing program – the only one of its kind in the country.

I chose Advertising and Marketing Communications to focus on in my associates because I wanted a foundation in marketing before branching off into any other specific study. As I am about to graduate in May, I am proud to say I will be Embarking on my long-awaited journey into the CFM program for my bachelor’s degree.

Besides my undeniable passion for cosmetics and fragrance, I love that this industry is pretty much recession proof; looking and feeling good will never go out of style. It’s no shocker the beauty business is a multibillion-dollar—and growing—global industry.

In the CFM program, you learn both the product development and marketing aspect of creating and marketing products that women, and increasingly men, want to buy. There is a strong sense of hands-on experience in The Annette Green Fragrance Foundation Studio, which is the only fragrance lab on a U.S. college campus. There is also important beauty marketing techniques and strategies in the classroom. With a focus on international economics, strategic marketing, visual presentation, and communications management, the program will prepare students for internships and future careers in this field.

I am so excited to be able to evaluate fragrances, create cosmetic products and learn about beauty packaging design for marketing strategies.

If you have any questions about my experience from associates to bachelors, leave a comment below!