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Category: Retail

Sample Sale!

We had an ‘all hands on deck club bonding event’ on Tuesday, December 4tth, otherwise known as the Home Products Club Sample Sale!

During the semester, club members reached out to vendors to request samples, and they answered the call! Inventory came in from so many generous showrooms (Loftex, Sunham, Rizzy Home, to name a few) with beautiful options, all proceeds going toward future club activities.

Not knowing what to expect, a few of us hung around after class to help set up (we transformed our classroom into “the shop”!) and when we saw how many mugs, plates, towels, placemats, pillows (you get it, right?) were coming out of the bubble wrap, everyone put their merchandising hats on and started styling.

Customers lined up early and it was worth the wait! Candles that were regularly $40ish were $10. Plates, $2; rugs, $20. So many bargains, and so much fun for all of us to see where all this learning is leading. Someday our own products will be what people are lining up to buy!

The sale lasted an hour, which flew by, and we are already looking forward to a bigger, better one next time around.

Customers lining up!
Sale’s on!
This gorgeous mug!
More mugs!
Towels were a hot item

 

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Comp Shopping Field Trip

Our recent “Textile Applications: Home Products” assignment was to present comparisons on prices, fiber content, fabric construction and printing method on two soft furnishings. To demonstrate, Professor Cora took class on the road.

We met at the brand new (less than a week old at the time!) One Kings Lane store, at 143 Spring Street, (incidentally, 1/10th mile from where cronuts were invented/are sold). On the corner of Wooster, we admired the multi-floor glass side of the store. Not surprisingly, everything, including the building, is beautiful. Inside are cozy seating groups, a wide curved staircase, and an exposed brick wall. If these walls could talk, they would say “Can you believe this used to be a Crocs store?”

Initially I planned to do my comp shopping presentation on some of their pillows, but the woven vs. print options were all at a similar price point ($185ish), which didn’t really give enough to compare, but, it was really fun to be inside One Kings Lane and see their products in person, off the computer screen.

Next we headed to Crate&Barrel (.5 miles from the nearest cronut), always a treat in NYC to go into a place that huge. It was here that I decided to compare dish towels for my presentation.

All of our field trips this semester were really interesting, and were during great weather, which made them even more of a treat.

photo, courtesy Breonna Arnold, HP2020
photo, courtesy Samantha Edwards HP2020
photo, courtesy Samantha Edwards HP2020

 

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Target: redefining home

Have you seen Target’s home department lately?

Target has upped the game once more with its lifestyle merchandising; opening up aisles to create home vignettes that make shopping at this mass-merchant a whole new experience.

TargetFitting to Target’s “expect more, pay less” brand promise, product and price are impressive. Carefully curated collections inspire your inner “design it yourself” persona at a price that fits into the most modest redecorating budget. Touching the major categories of home, Target brings “cheap chic” to the kitchen, living room, office and bedroom.

Prime location of intersecting aisles, the vignettes caught the attention of every “guest” that passed by. So welcoming,  a man decided to make full use of the furniture while his wife, or better half, filled her red cart with merchandise for a new look for the New Year.

Even if redecorating is not on your 2016 to-do list, Target’s home department is worth a visit to see how they continue to differentiate themselves from their competition.

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