Target: redefining home

Have you seen Target’s home department lately?

Target has upped the game once more with its lifestyle merchandising; opening up aisles to create home vignettes that make shopping at this mass-merchant a whole new experience.

TargetFitting to Target’s “expect more, pay less” brand promise, product and price are impressive. Carefully curated collections inspire your inner “design it yourself” persona at a price that fits into the most modest redecorating budget. Touching the major categories of home, Target brings “cheap chic” to the kitchen, living room, office and bedroom.

Prime location of intersecting aisles, the vignettes caught the attention of every “guest” that passed by. So welcoming,  a man decided to make full use of the furniture while his wife, or better half, filled her red cart with merchandise for a new look for the New Year.

Even if redecorating is not on your 2016 to-do list, Target’s home department is worth a visit to see how they continue to differentiate themselves from their competition.