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Tag: merchandising

Chic! (Our trip to Chicago)

Students from the junior and senior Home Products program recently traveled together to Chicago to attend the International Home + Housewares Show.

The trip included group activities pertaining to “best in booth” judging, fact/inspiration finding for our individual upcoming projects, and a great dinner out together.

After our NY Now field trip, we were told the Chicago show was about 3-4 times larger. This was intimidating at first, except that we had about ten times as much time to explore. Starting with an early flight on Saturday morning, straight to McCormick Place to hit our assigned areas (Wired & Well, Clean & Contain, or Dine & Décor). The range of booth styles and sizes were so much larger than those at NY Now-we could actually walk around in most of them. We set out listing our faves and describing what we liked about them.

That night, dinner at Lou Malnati’s Pizzeria (YUM-regardless of your NYC vs. Chicago pizza preference) where on the walk over, our group inadvertently traipsed through someone’s proposal, (she said yes!) and then on Sunday, back to it for Experience Day. The juniors were given an early morning additional intro to the show, and then were encouraged to split up to meet students at other tables, and while initially we all sort of cringed at the forced mingling, (joining a table full of strangers, not usually anyone’s favorite!), each table had a mentor/leader, which made the networking much easier.

Ours was Elliot Benitez, exhibiting at the show to introduce his patented 6-at-a-time tortilla toaster. Something I had never thought of, but he explained how many hours his own mother missed of family meal time, toasting one tortilla at a time for everyone having a taco, so he invented this product. He gave a lot of great insight into what brought him to now being an inventor and business owner.  His product is now available for purchase at Sur la Table. We had the opportunity to ask questions and learn about the world of home products from someone with relevant, recent expertise.

We were encouraged to attend the sessions that interested us; included in these were cooking demos by Emeril, Robert Irvine and a range of other talks by industry experts.

Among the most interesting new products I saw was a juicer that determined the juice you should make after measuring your body mass index, by pressing your thumbs onto two small pads on the juicer. It made me wonder if someday we will be able to just get a meal plan for the day based on our body composition and goals, right in our homes. I also liked that a variety of new devices incorporated a hollow bottom for storing USB/charging cables. What a world, to not have to look through my entire apartment to find the cord for whatever I need to charge! (currently turning it upside down looking for my Clarisonic charger, so I can wash my face again).

Overall, the show was a great learning and class bonding adventure. We had some time to explore on our own (The Bean, The Skydeck), hang out together outside of class, and see where this degree could lead us.

Large enough to stand in, but no I didn’t.
This cute pink cup is actually a humidifier, and…
…this is where the charging cord goes!
Portable, inflatable hot tub!
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Sample Sale!

We had an ‘all hands on deck club bonding event’ on Tuesday, December 4tth, otherwise known as the Home Products Club Sample Sale!

During the semester, club members reached out to vendors to request samples, and they answered the call! Inventory came in from so many generous showrooms (Loftex, Sunham, Rizzy Home, to name a few) with beautiful options, all proceeds going toward future club activities.

Not knowing what to expect, a few of us hung around after class to help set up (we transformed our classroom into “the shop”!) and when we saw how many mugs, plates, towels, placemats, pillows (you get it, right?) were coming out of the bubble wrap, everyone put their merchandising hats on and started styling.

Customers lined up early and it was worth the wait! Candles that were regularly $40ish were $10. Plates, $2; rugs, $20. So many bargains, and so much fun for all of us to see where all this learning is leading. Someday our own products will be what people are lining up to buy!

The sale lasted an hour, which flew by, and we are already looking forward to a bigger, better one next time around.

Customers lining up!
Sale’s on!
This gorgeous mug!
More mugs!
Towels were a hot item

 

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Comp Shopping Field Trip

Our recent “Textile Applications: Home Products” assignment was to present comparisons on prices, fiber content, fabric construction and printing method on two soft furnishings. To demonstrate, Professor Cora took class on the road.

We met at the brand new (less than a week old at the time!) One Kings Lane store, at 143 Spring Street, (incidentally, 1/10th mile from where cronuts were invented/are sold). On the corner of Wooster, we admired the multi-floor glass side of the store. Not surprisingly, everything, including the building, is beautiful. Inside are cozy seating groups, a wide curved staircase, and an exposed brick wall. If these walls could talk, they would say “Can you believe this used to be a Crocs store?”

Initially I planned to do my comp shopping presentation on some of their pillows, but the woven vs. print options were all at a similar price point ($185ish), which didn’t really give enough to compare, but, it was really fun to be inside One Kings Lane and see their products in person, off the computer screen.

Next we headed to Crate&Barrel (.5 miles from the nearest cronut), always a treat in NYC to go into a place that huge. It was here that I decided to compare dish towels for my presentation.

All of our field trips this semester were really interesting, and were during great weather, which made them even more of a treat.

photo, courtesy Breonna Arnold, HP2020
photo, courtesy Samantha Edwards HP2020
photo, courtesy Samantha Edwards HP2020

 

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