“White” sale

bedding basic January, a time to restock the linen closet!

This is the time of year many of us evaluate the stock of our linen closets and replenish those comforters, sheets, towels, and basic bedding that has seen better days. John Wanamaker, Wanamaker department stores, established the “White Sale” in January of 1878 to clear out inventory and generate sales after the holiday rush.  As linens were only available in white during Wanamaker’s time, the promotional term became a call to action. Today the sale has become a standard in the promotional calendar of retailers and extends far beyond the white linens of Wanamaker’s department stores. Retailers still use the sale period to turn inventory and make room for new spring programs, but I find it a perfect time to invest in bedding basics –

photo courtesy of Garnet Hill
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