Category Archives: School of Graduate Studies

NY Seminar: No Sleep Till Brooklyn

GFM students took a break from lectures at the SUNY Global Center in Manhattan during the recent New York seminar to spend a day exploring the rapidly evolving and consistently inventive retail environments of Williamsburg and Greenpoint, Brooklyn.

Global Fashion Management Students from Paris and Hong Kong join their colleagues in New York for a 10 day Intensive Seminar of lectures and site visits. Brooklyn is just a short subway ride away.

These neighborhoods –transformed from their origin as industrial, manufacturing centers, and home to thousands of immigrants who moved to the area from Manhattan’s lower east side in the early 20th century – were rezoned for development along the East River in 2005. The zoning ordinance allowed for light manufacturing, making it possible to continue apparel production. The new “creative economy” has provided Williamsburg and Greenpoint with an energy that is beginning to attract mainstream Manhattan retailers. But the neighborhoods’ small retailers are keeping their edge as local customers have given them permission to indulge in “slow” fashion and reward them for their courage. Two of our favorites are In God We Trust and Kai D. Utility.

null
Shana Tabor, In God We Trust
Global Fashion Management students exploring the inside the hip apparel and jewelry boutique of the Greenpoint location of In God We Trust located at 70 Greenpoint Avenue. Other locations are in SoHo and Williamsburg. Photo by Lorenzo Ciniglio
In God We Trust F/W 2014

Shana Tabor, In God We Trust: Shana’s Greenpoint store serves as her jewelry and garment production studio, as well as the retail store for In God We Trust; her other retail locations are in Williamsburg and Soho. Shana’s collections are reminiscent of her New England heritage, infused with attitude and style, sung to Veruca Salt and Joan Jett, and made in Brooklyn (and Manhattan). Trained as a jewelry designer, Shana believes in the importance of detail and the integrity of quality.

Behind the scenes of their Greenpoint location, lies the jewelry workshop and a production facility for In God We Trust. Photo by Lorenzo Ciniglio
Shana Tabor, owner of In God We Trust shares the ins and outs of the creative and production process of her brand with Global Fashion Management Students. Photo by Lorenzo Ciniglio

. . .

GFM Students explore well tailored, slow fashion clothing line of Kai D. Utility at the 230 Grand Street Williamsburg boutique.
Kai D. Utility F/W 2014

Kai D., Kai D. Utility: As a disciple of the less-is-more philosophy, Kai D.’s shop is a panorama of rich organic neutrals dyed into high-quality natural fibers; woven in historic Italian mills; sung to Bob Dylan, Brother Yusef, and Billie Holiday; and cut and constructed in Manhattan. A gifted designer, his ideology, “refined for the modern artisan and built to last,” is visible in every garment. Kai D’s working knowledge of tailoring and fit, and the construction details which set his garments apart from the accepted standard, are alone worth the trip. For Kai D., this is personal.

Kai D. speaks to Global Fashion Management Students about the brand DNA and philosophy behind his brand. Photo by Lorenzo Ciniglio
A Global Fashion Management Student from partner University, Hong Kong Polytechnic gets up close and personal with the menswear at Kai D. Utility.
Some Inspiration from Kai D. Utility.

GFM NY Seminar: Priceless

By Elka Gruenberg (Class of 2016),
Northeast Account Executive, Simone Perele 

Students from HK, Paris and NY enjoy some fresh air together as they take a quick break from site visits and lectures of intensive 10 day NY Seminar.

If you were walking down East 55th Street one afternoon in early October, you may have happened across dozens of giddy adults pouring out onto the street; visibly elated, exhausted, chattering non-stop in half a dozen languages, and making a beeline for celebratory drinks.  What you would have seen would have been students from FIT’s GFM Program – with their colleagues from IFM and HKPU – emerging from the New York Seminar after delivering case study presentations.

Students giving their case study presentation

To be fair… we were warned…. multiple times…by all of our professors, advisors, and older students…“Be prepared not to sleep” and  “You’re going to work harder than you’ve ever worked before.”

Students work on their case study presentations in between site visits and lectures

Yet we eagerly dove into the seminar, enthusiastically meeting our new colleagues and forming our case study teams. What followed was ten days of unremitting learning. Nights were spent continuously working and re-working angles of the case study.

Group work

Our days, however, were spent being lectured by some of the retail industry’s most influential and accomplished players.

I won’t lie; it felt a bit like a commercial…

Metro Card. $2.50. 
Morning double latte. $4.50…
Asking advice from Anna Bakst, who launched Michael Kors Footwear and Accessories and built it into a multi-billion dollar business…Priceless.

Anna Bakst speaks to GFM students
Anna Bakst, President, Accessories and Footwear at Michael Kors

While I’m sure she could have easily picked twice as many speakers, Pamela Ellsworth, Chair of GFM, assembled a group of experts who covered the entire span of the retail horizon.

Kevin Ryan – founder of Gilt Groupe – walked us through how he launched the luxury flash sale site. He challenged us to ask, “Why will people use this product,” at every point in product development. He also reminded us that while ideas are great, “The idea is only moderately important. Execution is everything.”

We learned how securing private equity is like dating; how manufacturers are positioned to become direct conduits to retail; and in this day and age every company is a tech company.

All of the speakers pushed us to expand our understanding of the retail experience.

Today’s consumer is more global, more tech savvy, more environmentally conscious and more demanding than ever before. To keep up, we need to be constantly aware of what is happening around the world. Luckily, all I have to do to keep up is Skype with any of my case study teammates in Paris, Casablanca, Geneva, or Hong Kong.