In The Halls: Emily

EmilyCullen_blogpost_precollegeStudent: Emily (16) from Commack, NY

Program: Saturday/Sunday Live

Pre-College Courses:
HFM 064 The Ins & Outs of Fashion Merchandising
HAP 017 Introduction to Draping for Fashion Design

Describe your personal style? My style can change from modern one day to boho the next.

Where do you go on your breaks from class? I like to walk around the city and go people watching. I love to see what everyone’s personal style is.

What is your favorite thing about FIT?
 I love that there are so many diverse people here. Everyone has a unique personality and is so nice here.

Who or what inspires you?
 I get inspiration from various people. I look at blogs to see what styles are in. I also like to look at what all the celebrities are wearing, especially Vanessa Hudgens.

What do you want to do after you graduate from College?: I would love to be a buyer or a stylist one day.


Introducing Precollege Blogger: Mikey

Mikey_PrecollegeBlogger_SMSo no matter how difficult this may be it’s definitely one of the more exciting things I’ve had to write about so far.

I guess I should start out simple, Hi there! I guess as you may already know from the title, my name’s Mikey. Although it’s the basics I guess I should mention it all. Ok, so I’m a senior in high school, I’m like super tall, I absolutely love fashion, and I’m one of the spring interns in the Precollege program here at FIT. I guess, you could say that fashion is one of the major key points in my life. I absolutely love personal style and fashion photography.

My goal is to be kinda like Rachel Zoe and Grace Coddington, they’re definitely my role models. I would totally love to be a world-renowned stylist or a fashion maven. I love seeing all sides of the world of fashion, so like for example I’ve styled people, assisted a designer with photography and set design for the launch of her new children’s line. During my free time I do some basic fashion photography (ABSOLUTELY LOVE IT!) and I do have some knowledge of design. All that’s left to experience would be writing and modeling, there are other things but I really wanna  just focus on the key points.

So I guess I should move on from that, I absolutely love FIT. It’s definitely one of the schools that I, one hundred percent, want to study in. I actually want to major in Fashion Merchandising, that way I can start my career as a stylist. While working on my career I also want to study Fashion Design, that way I’ll have the business side and the art side under my wing.

So I guess that’s all for now, sorry I’m not the best writer and I don’t really know how to talk about myself, but YEAH! thanks for reading. It’d be cool to hear a little about each of you if you wanna post a comment, maybe we’ll see each other on campus. Hope you have a fantastic day! Bye loves

It Isn’t the End, It’s the Beginning

So Saturday, May 17th, was the last day of FIT’s Precollege classes. It was so sad saying goodbye to my classmates and my professors, and I’m really going to miss being at FIT. I sadly won’t be able to attend the summer courses.

However, this isn’t really the end, because I’m coming to FIT in the fall. It’s so exciting to know that this isn’t “goodbye”, it’s just “I’ll see you soon”. I told my professors I’ll be visiting them next fall (more like harassing them non-stop), and my friends, although they are not coming to FIT next fall, will be taking more Precollege classes, so they can always stop by.

These Precollege classes were so amazing. I learned so much in such a short amount of time, and I had so much fun. I cannot fully express how much I enjoyed classes this semester. To anyone who wants to learn about the fashion industry or is considering going to FIT: take Precollege classes! You won’t regret it.

I really do believe that FIT is the best fashion school out there. August 18th (orientation) cannot come quickly enough. I’m counting down the days (literally, I have an app that counts down the days) until I move in.

So this isn’t the end of my time at FIT; it is just the beginning.

This is, however, the end of my time blogging for FIT’s Precollege blog. Thank you all for reading. This won’t be the last you hear of me though. ;)


Arielle McManus

A Trip to Macy’s!

nyc_macysHi everyone! This past weekend my Professor invited one of his former students, Bianca, to come and talk to us about her experience working in the fashion industry. Since she works at the Macy’s a few blocks over she was able to take us there and really show us where all of her hard work ends up. As most of you probably know the Macy’s in New York City is literally heaven. With the endless racks of clothes, shoes, bags, makeup and jewelry I could probably spend hours there.

Bianca works hands on with the company INC by Macy’s dealing with people overseas, analyzing sales and thinking about new ways to incorporate new details on to their clothing pieces. She was seriously the sweetest person ever and answered all of our questions. Although she said working in this industry isn’t exactly how it’s portrayed in The Devil Wears Prada she told us her job has pushed her to work harder than she ever thought she could. One thing she told us was after working with a certain garment for so long, finally seeing it on the floor being sold is such an amazing feeling. That statement made me think about how it must feel to see an item go from a simple sketch to being sold to consumers. Wow. This trip allowed me to get the “inside scoop” of what working in the fashion industry is really like and I really enjoyed it.

On the other side of things, there are only two weeks of the spring semester left. I can’t believe it! It went by so fast! I’m going to miss all of the friends I have made in my class and I’m just going to miss the class in general. But, I am also very excited to start my summer Precollege class soon after that! For the class I’m currently taking we have an end of the semester project. I have to make a mood board and write a short essay about a brand of my choice. I of course chose Michael Kors because I am absolutely in love with that brand. I can’t wait to show you guys how it comes out!

Until next time,



Brand Image

We’ve been focusing on brand imaging and positioning a lot in my fashion merchandising class. A brand’s image is created within the minds of people, consisting of all the information and expectations associated with a product or the company providing it. It is a much more complex area of fashion than it may initially seem to be. When considering a brand’s image, you must consider:

  • brand purpose

  • the brand’s character, core brand values, and behaviors
  • how consistently the brand tells a story
  • how the consumer perceives the brand

  • how the merchandise correlates to the brand image

Last week, we went to the flatiron district (check out my post Shopping Guide: Part Deux). We were assigned to pick 4 stores that had merchandise that directly correlated to the brand’s image, and then pick one item from each store that stood out to us and talk about how each product represented the brand’s image while referring to fabric, print, colors, silhouette, design, and differentiation points.

Screen Shot 2014-04-12 at 9.18.22 PM

Here is my project in case you’d like to see!

Just copy and paste the link into your internet browser to see it.