Instructor Spotlight: Adam Straus

Adam Straus’ professional career might best be described as eclectic. He has worked as a sculptor, businessman, consultant, professor and inventor of candy and toys. In addition to inventing for the past 25 years, Adam has a Bachelors Degree of Fine Arts for metal-smithing, produced a line of award-winning, sterling silver baby spoons along with numerous other upscale gift items, worked in the special effects industry before there was CGI, and he currently teaches Packaging Design and the creative process at the Fashion Institute of Technology. He is currently developing his own inventions along with aspiring inventors to bring their ideas to market.

Since 1994 he has presented concepts to many industries with a focus on toys and candy, going to contract more than 20 times with 12 candy and 9 toy products reaching the marketplace. Two of the candy concepts received utility patents, and many of the items have been recognized with awards from the Oppenheim Toy Portfolio and Candy Buyer Magazine.

Prof. Straus teaches:
HPK 122 55A Graphic Design and Packaging Design   

Teaching Philosophy:
My class is an environment where exploration, discovery and taking risks is supported and encouraged. We speak about the design process and demystify it by breaking it down. By sharing skills and tools for creative thinking I lead students to independence and confidence in making choices as designers. They learn to resolve concepts in order to meet a challenge or need.

Industry Experience:
Invented and Licensed products to Church & Dwight, Hasbro, TF1, NSI International, Upper Deck, Irwin toys, Alex Toys, KoKo’s, Ludo, Toy Max, Candy Planet, & Jakks Pacific

Work by Prof. Straus:

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