How can FIT’s Precollege Programs help you on your Advertising Journey

FIT’s Precollege Advertising and Marking Communications program prides itself on being about more than fashion. The skills learned in an adverting class are translatable into almost any type of ad-work.

Quality and persuasive writing is a fundamental skill for everyone-particularly when writing college admissions essays or cover letters for job applications.

FIT’s Precollege summer and weekend programs have a lot to offer to high school students who are passionate about Advertising and Marketing.

11-session Precollege Courses
We recommend a high school Precollege Program Live class:

4-day Precollege Workshops
We recommend a high school Precollege Workshop:

  • A Week in the Life of a Creative Director- learn how to develop and extend a brand through marketing and advertising.
  • Fashion Journalism- develop your skills by writing and editing fashion news and feature stories.
    Summer Session   Fall Session   Spring Session

1-day Creative Career Series
On Saturday, March 30th, spend the afternoon with writing strategy “guru” Barry Gold. Barry will go over his journey as an award-winning copywriter and give some pro tips to aspiring creatives.

Wherever you are on your journey, there is a FIT Precollege Program learning experience for you!

On the Outside Looking In: Precollege Crash Course of HAC 063

hac 063

Mentions of Kanye West, Kim Kardashian, and Coco Chanel, were made when the class was asked about creative people who have used modern technology and advertising techniques to build empires.

Walking into Professor Bohn’s dark computer lab where students listened to his lecture, I am reminded of my own college classes at BMCC. Students occasionally glanced at notepads to write down what the professor was saying, spending the remaining time looking at the slides of the PowerPoint that appear on their computer screens. The class was about Marketing, mentions of ad agencies and the debate over “creativeness vs. business”, made that abundantly clear. Professor Bohn stood in the middle of the room in a sport coat, discussing several aspects of successful marketing campaigns. He would weave the internal attributes of any advertisement, and compare them to something modern. Mentions of Kanye West, Kim Kardashian, and Coco Chanel, were made when the class was asked about creative people who have used modern technology and advertising techniques to build empires.

“There are no products, only services,” the professor said,

The professor would use the PowerPoint to begin discussions germane to the topic of marketing. “There are no products, only services,” the professor said, stating that when someone purchases a product such as Crest toothpaste, they’re paying for the “beautiful, shiny, white teeth” that the brand promises. After finishing a few information slides, the professor began to show different ads on the screen. Prominent companies like Chanel, Campbell’s, Porche, Apple, and the U.S. Army use similar techniques to market their products. When asked about the designs and slogans that appear on the screen, the students are actively engaged with the professor, throwing idea out into the open to be discussed at will. The atmosphere was intense, but accepting. Most people took a turn to say their piece or comment on the ads, the discussion morphed from the aesthetic aspect of the ads, to what the students might have done differently to improve the ad.

Spending time in Professor Bohn’s class showed me that not only are FIT Precollege students ready for FIT, they’re striving to become the moguls of tomorrow and it shows in their work.

-Matt

Congratulations Nicolle!

CONGRATULATIONS TO NICOLLE POLANCO WHO WAS JUST ACCEPTED TO FIT THIS FALL FOR ADVERTISING AND MARKETING COMMUNICATIONS!

Student: Nicolle Polanco
Major: Advertising and Marketing Communications

Courses taken in Precollege Programs include:
 HAC 063  Careers in Advertising and Marketing Communications

Were you accepted to FIT this fall too? We’d love to feature you on the blog as well!
Email: [email protected] for more information