WHAT’S TRENDING Louis Vuitton has recently collaborated with Japanese artist Yayoi Kusama on a handbag collection and is raising awareness with a mobile application that uses augmented reality and photo sharing. The Louis Vuitton Kusama Studio iPhone app allows users take photos of images around […]
Author: Dalia Strum
Dior recommends talking to your Jewelry
WHAT’S TRENDING Luxury Brand Christian Dior has created a two-part video marketing strategy for its new jewelry collection on mydior.com. In doing so, they have humanized the jewelry collection by featuring model Raquel Zimmermann in a candid conversation truly opening up across the gamut from […]
LV brings their product roots to iPad
WHAT’S TRENDING Louis Vuitton is going back to its roots and what they’re originally known for; their luggage and trunks by creating an iPad application. The 100 Legendary Trunks iPad application provides exclusive brand information through unpublished texts and documents, videos, sound clips and images. […]
Fashion discovers RFID Technology
WHAT’S TRENDING Retailers, including Bloomingdale’s, Macy’s, Lord and Taylor as well as Elie Tahari are starting to utilize RFID technology for immediate access to inventory, especially in-stock product availability as well as speeding up annual product checks. This provides a value-add, by working with […]
Kiehls is Going Green for Earth Day!
WHAT’S TRENDING Luxury Skincare Brand, Kiehl’s has done a major push towards implementing an environmental initiative for Earth Day! They have implemented QR code advertising within their store windows as well as various marketing materials to create awareness of their eco-friendly approach. When consumers scan […]