WHAT’S TRENDING Department Store, Barneys New York is experimenting with how social integrates into e-commerce through the second release of their shoppable video this quarter. The focus is “Transform the Everyday Black Dress,” which features fashion blogger Geri Hirsch (www.becauseimaddicted.net and founder of LeafTV), whom […]
Author: Dalia Strum
Nordstrom’s gives back
WHAT’S TRENDING Nordstrom’s has started using the recently popular application ‘Draw Something’ to engage with their younger demographic for their $10,000 scholarship program offered to high-school juniors. When users are engaging with the app, a pop-up ad from Nordstrom displays a video with embedded links […]
Bloomingdale’s focuses on their Loyalists
WHAT’S TRENDING Bloomingdale’s is launching a new campaign, which is essentially aiming to build ‘Loyalists’ via QR Codes and SMS call-to-action strategies, starting with a print campaign in the April Edition of Condé Nast’s Vanity Fair magazine. The company recognizes that their consumer has transitioned […]
Barneys looks into eliminating catalogs
WHAT’S TRENDING As we enter the digital market, physical mailers and catalogs are becoming less prevalent to engage the younger more affluent demographic. Barneys New York is focusing more energy to target the younger consumer through digital videos for its Co-Op Line. The Brand is […]
Neiman Marcus heads to SXSW
WHAT’S TRENDING As SXSW Music festival is right around the corner, Neiman Marcus has been on the quest for some ‘street-style’ photographers to take photos for their NMDaily blog through a Facebook contest on Neiman Marcus’s Facebook page. To enter, applicants are asked to fill […]