WHAT’S TRENDING J.C. Penny’s branding revamp comes during an interesting time in the industry, considering the oversaturation of deals and couponing. Former Apple executive Ron Johnson, started implementing some major changes once he became Penney’s CEO in November. Starting with Wal-Mart’s iconic everyday low pricing strategy, […]
Author: Dalia Strum
#FallingInLoveWith Michael Kors on Valentine’s Day
WHAT’S TRENDING With Valentines Day right around the corner, Michael Kors is launching a digital campaign utilizing Twitter and image sharing platform, Instagram across the various digital platforms that they manage. The goal of the campaign is to increase conversation about what they are […]
Louis Vuitton & YouTube
WHAT’S TRENDING Louis Vuitton is looking for new and innovating ways to engage with their target demographic, and it looks like they are focusing on video campaigns. The concept is to engage their audience, and generate traffic to it’s online magazine, the “New, Now.” They […]
Tag Heuer goes racing
WHAT’S TRENDING Digital strategies are becoming more impactful, especially as exemplified by Swiss watchmaker Tag Heuer. They have created a strategy called “The Ultimate Lap,” where their main spokesperson is their brand ambassador and race-car driver Lewis Hamilton. Recently, the watchmaker released a […]
Moschino discovers community engagement
WHAT’S TRENDING Italian apparel and accessories brand Moschino has created engagement campaign by utilizing a Facebook application to focus picture sharing from their customers as well as fan base from around the world. The Moschino Pic Me app can be located on the brand’s Facebook […]