Well, I finally have a teensy bit of confirmation (one case history) about my theory that all those cheap websites offering marketing solutions aren’t always worth it. An entrepreneur I know went to a bidding site for logos. He went three times. The first two times he got back garbage – or results that were unusable and totally unsalvageable. The third time was a charm – he was happy with the logo he received and is going to register it as his trademark. The whole process cost him some time (close to three months in total) and some money (he didn’t share how much with me). With no guarantees that each time he threw the line back in the water (or the credit card back on the website), that what he would reel in would be of any value to him.
And this is a savvy entrepreneur. He had some background in marketing and was capable of judging the quality of the work he bought.
So, should you bid for marketing services online? Well, ultimately that’s a decision up to you.
Sandra Holtzman teaches CEO 035: Licensing.
She is the author of Lies Startups Tell Themselves to Avoid Marketing.