Well, I finally have a teensy bit of confirmation (one case history) about my theory that all those cheap websites offering marketing solutions aren’t always worth it. An entrepreneur I know went to a bidding site for logos. He went three times. The first two times he got back garbage – or results that were unusable and totally unsalvageable. The third time was a charm – he was happy with the logo he received and is going to register it as his trademark. The whole process cost him some time (close to three months in total) and some money (he didn’t share how much with me). With no guarantees that each time he threw the line back in the water (or the credit card back on the website), that what he would reel in would be of any value to him.
And this is a savvy entrepreneur. He had some background in marketing and was capable of judging the quality of the work he bought.
So, should you bid for marketing services online? Well, ultimately that’s a decision up to you.
It’s not a well-loved mantra in creative circles or in art school hallways, but in order to live as an artist you have to survive. At the very least, one should be able to cover expenses and yield some profit. How is this done in a competitive marketplace where gallery space is limited and visibility is key?
Increasingly, artists are using online platforms to gain visibility and even sell their work. From Etsy to Saatchi Online, these platforms offer artists a way to network, promote, sell, and gain momentum as entrepreneurs with very little overhead costs. In some cases, retailers and other interested buyers are drawn to the established package that comes from DIY online promoting: a product with a defined brand and built-in audience. If you’ve already done the work of packaging your creative product, research alternative ways to facilitate your business outside of gallery circles– it might ultimately lead you back to them.
Here is a great list of 200 places to sell your work online: