If you have a fashion or other business, a great way to grow it is by licensing. You see Daymond and Kevin offer to license all the time. Find out how lucrative licensing can be in 4 easy sessions. Guest speakers from industry will compliment the lessons. Class begins April 20th! Sandra Holtzman teaches CEO 035: Licensing. She is the author of Lies Startups Tell Themselves to Avoid Marketing.
Here’s a list of some things big businesses do – actually it’s the people in them – and what to avoid when you’re starting your company: Use employees like toilet paper – don’t get involved with them and turn them over regularly – this gives the company/you a horrible reputation, and disincentives employees – disgruntled employees make “mistakes” and work gets sloppy. I was at an ad agency once where one client’s logo found its way onto another client’s ad. Tell your employees how great the company is doing while underpaying them – the bosses get all the bonuses and […]
This chart is especially good for those of you in fashion tech but should provide valuable insight to all fashion designers on where the funding dollars are going. http://blog.pitchbook.com/vc-at-the-intersection-of-fashion-and-tech/ Sandra Holtzman teaches CEO 035: Licensing. She is the author of Lies Startups Tell Themselves to Avoid Marketing.