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School of Graduate Studies

The New Rules of Retail Engagement: How to Reach Conscious Consumers

By Brooke Blashill (Class of 2015) Senior Vice President, Ogilvy Public Relations Worldwide, and Director of The Boutique @ Ogilvy For brands to be successful in the future, they need to align value with “values.” That was the resounding sentiment at last month’s major trend conferences: Copenhagen Fashion Summit, the preeminent global forum for sustainable […]

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School of Graduate Studies

GFM NY Seminar: Priceless

By Elka Gruenberg (Class of 2016), Northeast Account Executive, Simone Perele  If you were walking down East 55th Street one afternoon in early October, you may have happened across dozens of giddy adults pouring out onto the street; visibly elated, exhausted, chattering non-stop in half a dozen languages, and making a beeline for celebratory drinks. […]