What is Fashion Forecasting?

Hello readers! I hope everyone had a wonderful Thanksgiving weekend. As the semester comes to an end in 3 short weeks, I thought I would go over what I’m learning in HFM 060: Fashion Forecasting: Seeing Into The Future. I took this course because I’ve always wondered why certain trends happen. Is there a science behind it? What mathematical formula do retailers use to know what people are going to want to wear?

In reality, it’s more complicated than that. Trends are formed based off a tremendous amount of research and what is happening in the world at the time. The process is complex and definitely very interesting, which makes learning about it exciting. My professor, Suzanne Piazza, started by introducing us to simple fashion vocabulary. This was very informative because these terms are important to know. Then, we learned about business within fashion and how to be successful in dealing with business. Next, we learned about the history of fashion. This was my favorite part of the course because understanding why people dressed and designed they way they did in certain time periods is very interesting to me. We each did a project on a decade of our choice which made this topic fun to learn about. Then, we learned how to formulate a theme for a fashion forecast. A theme is the topic of your prediction that has a unifying, dominant idea. Inspiration for themes can found almost everywhere. Next, we learned about color theory. I never knew color could be so interesting! Color affects us so much and we don’t even realize it. Color is a vital part in forecasting a trend because consumers aren’t going to buy something if they don’t like the color. When forecasting fashion, your consumers are your real customer, so you have to please them first. This makes the job of being a fashion forecaster risky, but most of the time rewarding if you’re good at it. Finally, now we’re working on our final project of forecasting our own trend for Fall/Winter 2016. This project is really cool because we’re using resources that actual retailers use like trend forecasting services. I’m excited to see how my project turns out.

Overall, this semester has been the best learn experience I’ve ever had. It’s exciting and rewarding to learn about something you’re passionate about. I’ve not only learned so much from Professor Piazza, but also from myself and my classmates. I would definitely recommend this class to anyone who is interested in any part of the fashion industry because it is very informative. I can’t wait to come back to FIT next semester.

Have a great week everyone!

Thank you for reading,
Kenzie Davis

Fashionable Students of F.I.T

If I had a list of ‘awesome amazing days,’ today would definitely top the list, no doubt. For today’s Fashion Forecasting class, we visited 6 retailer stores: H&M, Zara, Gap, Urban Outfitters, Uniqlo, Victoria’s Secret. No, this wasn’t a shopping trip; we used our skills and gathered data from taking notes on the clothes to predict fall 2015’s trends. I’ll give you a little hint: some will go bold, some will go soft.

On my fashion trip and during my walk on the campus, I got the chance to snap some photos of truly poised, stylish F.I.T students. Take a look & don’t be ashamed of drooling over their outfits. Trust me, it’s expected.

phpU4a5p4PMLoving the details of the print on the shoes and the dress

phpd7Ly1aPMThree amazingly sweet girls from my class who always happen to have a similar color scheme going

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Another girl from my class who always dresses incredibly stylishly and always exudes a very sweet, classy & clean look

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The colors are incredibly synchronized and I love all the little details of texture and accessory

Beyond just the classes, F.I.T is a breeding ground for amazing fashionistas.

Stay fancy lovebugs!

XOXO, The Style Saviour

Trends?

For me, my view on the importance of following trends goes both ways. For instance I don’t think people should have to be “slaves” to the trends each season brings (unless they want to!), people should be able to wear whatever they like despite whether it’s trendy or not. And that’s typically how I am, if I like something I’ll wear it. I’m not one to wear something just because it is trendy. But I do think there is some value in being aware of the trends designers and people bring forth each season, for they serve as wardrobe inspiration and can be quite fun to participate in.

Anyway where this post is going though, despite my mixed views on trends I thought I’d share briefly just some of things for spring I love and look forward to wearing that can be considered trendy.

  • Midi Skirts – They’ve been quite relevant I feel for a few months prior now, but they’ll be even bigger now in the spring. Midi skirts in any and every silhouette and color! My favorite one from the spring 2014 runway though is the one down below by Proenza Schouler. I’ve still not found one yet for myself that I both love and can afford!
  •  Button Ups – Of course buttons up shirts are and always will be a classic, but for this spring at least they’ve taken on many different forms. Cropped, as dresses, or as a part of a suit, there are many different takes on the classic. My favorite take on it though is the look below by Alexander Wang. But for this spring I for sure plan on wearing a button down shirt dress.
  • Birkenstock-esque Sandals – Seems a bit strange but that’s really the best way I can describe it. I’ve been stealing my mom’s Birkenstocks for years, but this spring they take on a new life. I’ve seen some types of Birkenstock looking sandals just about everywhere from Topshop and Zara, to H&M, all with there own twist (ex. added height, metallic finish, jewels/embellishments, etc.).
  • Other (more seemingly common already) things I love – boxy fitting tops, metallic, added embellishments, athletic details (in non-athletic wear), pleated skirts, matching printed sets, and still of course boyfriend fit things like shorts and jeans.

Again, these are just some of the things I like personally for spring, and it’s not even half the different trends out there right now. I do have to admit thinking about it more now; this season I’m really more into and liking the trends going on. But that may change, I might not like most of the trends for this upcoming fall! Who knows? That’s what so great about fashion it is always changing leaving plenty of things to like and dislike each season.

How do you feel about trends – do you try to follow them all? Ignore them all? Are you 50/50 like me? Anything you’re looking forward to wearing this spring?

Catherine

Alexander Wang

Proenza Schouler

 

Zara

 

 

Keeping an Open Mind

For my Fashion Forecasting class, we took a trip to Macy’s. We had an assignment, which was to pick a department (either women’s, men’s, children’s, or accessories) and answer a few questions.

macysWhichever department we chose for the assignment had to be the department we use for our end of semester project, in which we must predict a trend for spring 2015.

I was positive that I was going to do my project on womenswear, so I immediately headed towards the 3rd floor, when my friend, Shioban, convinced me to shop around the men’s department first. I’m so happy she did.

Menswear never really interested me. I thought that it was boring, and that there is not much to do with menswear. I was pleasantly surprised by how fascinated I was with it.

mtThe displays were beautiful. The mannequins all looked so dapper, as did the men shopping there. The trend seemed to be a newer, fresher, and more modern gentleman, inspired by the early 20th century. This was further illustrated through one of the sales associate’s bow ties, which was made of wood.

Another sales associate let me in on a secret, bow ties are THE new menswear trend. These were not your basic bow ties either. There were barely any basic blacks to be seen. They came in every color of the rainbow, in every fabric you could ask for, and any pattern imaginable. There was no basic stripes, the were boldly colored.

mt2Red satin bow ties, á la Jared Leto, were flying off the displays. Paisley, geometric prints, houndstooth, and even bow tied with some sparkle woven in were everywhere.

It’s safe to say I’m obsessed with menswear now.

I learned to keep an open mind. The trip taught me that those that are closed-minded will not succeed in fashion. Keep an eye out for old trends that may reappear, like the bow tie. Don’t close yourself off, to fashion or anything else. I didn’t, and now I have a new found love of menswear, and two bow ties.

What do you think about menswear? What do you think about women wearing menswear items?

Until next time,

Arielle

Introducing Precollege Blogger: Nicole

NicoleHeaneyColorHi everyone! My name is Nicole and yes red is my natural hair color. Now that that’s out of the way let’s get down to business. I am currently a junior in high school and I live on Long Island, New York. I discovered my love of fashion at a very young age. I remember the first time picking up a magazine and thinking to myself “ Wow look at all these different styles.” Ever since then it has been my goal to pursue a career in something I’m most passionate about, which is the fashion industry. When I’m not looking at the newest trends or browsing the racks at the mall, you can find me twirling flags with my color guard team, blogging and hanging out with my 4 year old sister. (Trust me I know it’s a big age difference)

This semester will be my first time attending the Precollege program at FIT. I am taking The Ins and Outs of Fashion Merchandising and I couldn’t be more excited. In the future, I hope to become a buyer. Analyzing the trends of what consumers are buying and deciding on the trends that will be coming out is what I am all about. Oh hey I’m a poet and I didn’t even know it! Wow sorry for that corny joke, but I felt like the timing was right. Last week was my first class and I was so excited that on the first day, I walked the wrong way for 3 blocks! That’s pretty embarrassing for someone who goes to New York City as often as I do, but hey it happens.

Like most other high school juniors, I was feeling really overwhelmed in deciding what to major in. All of my friends are going crazy trying to decide what they want to do and taking this Precollege class has kind of made me feel at ease. Stepping into FIT just feels right and every time I walk out with a smile. I’m so excited to see what is in store for this semester. Wow that was really sentimental, I think I need to go grab a tissue. Ok, I’m back now. Until next week, xoxo gossip girl.

Totally kidding. I can’t wait to share my experiences this semester with you all. Being able to blog for FIT is such a dream come true and I can’t wait to let you all know how class goes.

Until Next Time,

Nicole