Fashion in the Social Media Era

In an age where everything revolves around social media, we sure have an extraordinary way of communicating and connecting, especially when it comes to launching a business or engaging with customers. Recently, I attended a seminar with Eva Chen, head of Instagram’s Fashion Partnership on this subject at FIT. She talked with two fashion designers, Becca McCharen and Tanya Taylor about putting their brand out there and how they use Instagram as an outlet to gain recognition. Each designer shared with us what their brand is all about and how they use Instagram to relay that.

Becca sees fashion from an architectural standpoint and loves that Instagram lets her connect to the public and show her audience what this is all about. Tanya who is all about floral and bold prints, loves the interaction this platform allows and that customers get to see the timeline and dedication put into a season from the very beginning to the last step on the runway. 

On top of finding out what these savvy women think of Instagram, we also found out how they made it to where they stand now with some valuable tips.

Tip 1: Be proactive

Tip 2: Show that you love what you do and that you are there for a reason

Tip 3: Your voice should always be heard, do not be afraid to say something, people love feedback in the fashion industry

Tip 4: Connections, connections, connections

Besides these life saving tips, there was also talk about futuristic fashion, Instagram etiquette, and of course, Gucci loafers. Regarding the future of fashion, Becca, whose brand is all about the look of tomorrow, gave some very deep insight for what we will be wearing years from now. Who knows maybe tinfoil will be the next big thing on runways. Then Eva, who is super Insta savvy, schooled us all on Instagram do’s and dont’s, certainly gaining interest from the less technically inclined (aka my mom). Also gaining attention from many of us in the crowd, Eva talked about some very relatable fashion challenges. Like when you really don’t want something but you see it everywhere and then fall in love, like Gucci loafers, and angrily buy them because now you have to get them. Yeah, we have all been there.

Thanks to the Museum at FIT for hosting this talk and for these lovely trio of women, I now have better knowledge and perspective of technology in the fashion world (and this awesome picture of me and Eva Chen).

Until next time,

-Faith

Be your own Motivation

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What motivates you to get out of bed in the morning? Is it knowing that you have a party later where you can show off your new top? That your parents promised you your favorite meal for dinner? Or that you just have a good feeling about the day you are about to embark on? For me, it is success, knowing that if I don’t get up and start my day, I will get no where and accomplish nothing. Whether it be passing a big test or achieving my life goals, I get up and just do. As a sophomore in high school and getting my foot in the door to college, I have woken up extra motivated lately, having the opportunity to start thinking about how I will make it big and display my strive for success.

For me, the only way I believe I can carry out my dreams is doing what I love. So I look at my second inspiration, fashion. This is what brought me to FIT and what made me stay. The Precollege programs have allowed me to develop new skills and a new outlook that will shape my future in the fashion industry. I can not imagine myself anywhere else and the opportunities that have risen from my time here are very valuable. I also can not picture myself working anywhere but in fashion. Like many others, I hope to one day become a successful employee of a major company, and maybe even boss of my own company, and there is no way I can get to that level of achievement without my friends, family and FIT. Especially not without my incentive to get up and trek through the adventure leading me down the path to that fulfillment.

When employers and clients look at your past and see all the great things you have done in preparation for what you are about to pursue, they are made to believe you must have a strong passion for what you do, otherwise what are you doing here. Personally, I hope one day someone will notice not only that I took my preparation very seriously but that they see the time I took away from my weekends to spend in a classroom here at FIT and why I did so. Also that it was not because someone was forcing me, not because I was bored and wanted something to do, but because I wanted to be there. I want to be swallowed up by the culture of the city and FIT, and that I love what I do and have loved it for a very long time. So if it is something like fashion or success that motivates you why not start now, find something like the Precollege Programs at FIT to begin early and get ahead of the game. Along the way do not forget to get up and start your day with intention. Be your own motivation, be your own success, and be your own ambition until it becomes a habit.

 

-Faith

Want To Be Apart Of The NYC Community? Communicate.

alivia-cooneyIn the wise words of Kylie Jenner, this really is the year of us all just “realizing things.” Based on my personal experiences in the last year alone, which have culminated into this grand 2016 finale of being a part of FIT’s Precollege Program, I can say that the universe has thrown a lot at me in a very short time.

A major key that has been a running theme for me in recent times, which also happens to be a running theme in my class at FIT, is the necessity for communication skills. The ability to articulate yourself clearly and effectively is the single factor that can unlock any door, whether it be for social, creative, or business purposes. If you can’t control your words and self-presentation in front of live human people who also have thoughts and presences, then you will always be locked out and left behind.

I’ve always been better with writing words than speaking them. Up until eighth grade, I had about two social skills, and barely two friends as a result. There came a point where I realized I’d have to learn how to speak like an approachable, relatable human person if I wanted to go anywhere in life (especially in my field of interests, in arts and entertainment). So I spoke, and I haven’t shut up since! Human connection is rewarding. 10/10, highly recommend.

This past Sunday’s class specifically is what really inspired me to start thinking about the importance of strong public speaking skills. We had to present two Power Point presentations on a retailer and fashion icon, and their respective influences on the fashion world. I presented first, because I also was asked to speak about my blogging with FIT. I stood at the front of the room for literally about a half an hour. This was a challenge that I didn’t know I needed; I had to conduct class discussions on the spot, while keeping the principle of selling myself and my ideas at the forefront. I have a decent amount of experience in presenting myself to a large group from doing theater my whole life, but this was different. I couldn’t hide behind a character or gimmick, I had to be myself in a way that was engaging and inspiring. I was talking about subjects I’m passionate about, in front of girls who I’m all friendly with, yet this was still a foreign concept to me, nerve-wracking in the moment. It was honestly a humbling experience. It made me realize that I still have a lot of room to grow, and I’m grateful I now have this forum to do so.

Class discussions are the wheels that keep the class a-turnin’. Our professor is excellent at picking out specific insights and turning them into questions, sparking further discussion and debate. Given the fact that this is a business class, it only makes sense for the class to be fueled this way, given that it is preparation for presenting our ideas in front of, say, a product development team. Even if we do not go any further in the fashion industry, the public speaking skills we’ve learned can be applied to any profession in any industry. It’s life! People talk!

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(reposted from buzzfeed.com)

What do you have to say?

-Alivia

The trip is worth it: Abigail, 5 hrs

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From rural upstate New York to the big city. This is what I have been dreaming of since my first visit to the city when I was a child. It was always an exciting time when my parents said ”lets go to New York” we would get in the car and leave early in the morning and arrive in Times Square by noon. It would usually take anywhere from 4 – 5 hours to reach the city. I remember looking out the window and waiting to get that first glimpse of the skyline. I knew then that I wanted to be in the city. I was fortunate enough to attend my first Summer Precollege Workshop at FIT this past June. It was an amazing experience and led me to sign up for another this Fall. Attending these classes is a commitment. I must get from Ticonderoga, NY to Albany, about a two hour drive, and then take the MegaBus to FIT another two and a half hours. Many of my friends would ask why are you doing that? My answer was simple and easy. I told them if you want to achieve your dream you have to remember:

The path to a dream is paved with sacrifices and lined with determination. And though it has many stumbling blocks along the way and may go in more than one direction, it is marked with faith. It is traveled by belief and courage, persistence and hard work. It is conquered with a willingness to face challenges and take chances, to fail and try again and again. Along the way, you may have to confront doubts, setbacks, and unfairness. But when the path comes to an end, you will find that there is no greater joy than making your dream come true. – Arthemia

FIT offers everything that I have strived for through out high school. While attending my class this summer I met some amazing people, met incredible instructors, and learned that I was on my way to achieving my dream. I have signed up for another course this fall entitled Public Relations/Fashion Industry and can not wait to return. Mega Bus here I come!

Guest Blogger
Abigail Young

Instructor Spotlight: Abby Verbosky

Abby Verbosky’s roots are in social documentary and street photography. She has been a Teaching Artist since 2014 with International Center of Photography and Magic Box Productions with residencies in Manhattan, Queens, Brooklyn and the Bronx.
Verbosky graduated with a Bachelor of Science in Photojournalism and Anthropology from Ohio University and enjoys storytelling through visuals.

Website: www.abbyverbosky.com

Abby Verbosky teaches:
JSX 006 Basic Digital Photography: Portraits 
JSX 007 Basic Digital Photography: Environments

Teaching Philosophy:
I have a passion for life and its moments—laughter, tears, intimacy, and despair, community and seclusion. I share this passion with my students through the power of photography.

On Precollege Programs:
I enjoy teaching driven students come into a college setting; it’s a new creative space to learn advanced skills and explore what their cameras can capture. With the tools they learn and their current environment, students will have an opportunity to go home with striking photographs. More importantly, teaching Precollege is a great pleasure as I get to help develop talent at a very early state. The skills my students learn will be helpful to them moving from middle school into high school and beyond.