Hi everyone! This week’s magazine is new to us, but has been around since 2000. Double is published in Paris. The title is published 2 times a year and focuses primarily on lush and inventive photography, with a smattering of fashion thrown in for good measure.
The editor in chief is publishing veteran Fabrice Paineau. Its creative team includes noteworthy photographers David Sims and Terry Richardson, and fashion insiders Juergen Teller and Marie Chaix.
In addition to the many photographic layouts, the title wanders through pop-culture of all sorts: music, philosophy, interior design, and the art world get the occasional nod, all in the latest minimalist typefaces. These creative vibes are punctuated by advertising campaigns from luxury brands such as Berluti (footwear) Celine, Chloe, Hermes, and Paco Rabanne. Its enthusiastic avant garde qualities earned it advertising from Doc Martens and Guess.
“Paper is a luxury material and I think that consuming our magazine is a luxurious experience.” said Penny Martin, editor of The Gentlewoman, said in an interview (link below) with Business of Fashion. That definitely crosses over to the heavy cart stock and lavish use of photographers offered by Double.