TRANS-ID

Transform by Jose Martinez, Graphic Design

From the start, I knew I wanted to create a piece that would be more artistic and expressionistic, more than design. I feel with this project we had the chance to be more creative since the topic is so broad. I took this to my advantage and incorporated a lot of my own style giving my composition a messy look. The concept behind the cyclone is to show the text becoming apart and breaking the structure of the vertical type. I added a grunge texture to emphasize my style and create contrast between the white and black colors.

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