EDITORIAL AND PRESS RELEASE – P.R. influence through $$

PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial surveillance for a press release content that is paid for? Will editorial content now be dominated by press releases in omni-media and omnicon? Also, if Native Advertising consists of paid-for deals made between PR committees and a variety of media, how will reward advertising affect authenticity? Will the significant audience care – as long as […]

The Press Release — what works, what doesn’t

Before a fashion designer (and most start-ups these days) will turn to advertising or other traditional forms of marketing these days, they are most likely to use PR first. Why? Because of the broad reach and cost efficiencies PR is capable of delivering.So for those of you first embarking on a PR campaign, or maybe just starting to send press releases, here’s some do’s and don’t’s. Don’t – Waste the time of the recipient of the Press Release Spew of a lot of press releases just to make “noise” – they are not appreciated by editors and will not be […]