Everyone loves top 10 lists. So now that we’re ending the first quarter of the year…here’s some helpful directions to focus on in your marketing and business (they are in no particular order of importance) 1. Integrate your marketing As much as everyone would really […]
Tag: PR
Digital Storytelling – Tell the Right Story to the Right People.
The transition from analog to digital has enabled the reach and focus of PR and marketing messaging exponentially. These transitions are nicely described by Lucy Siegel (http://bridgebuzz.bridgeny.com/). With these new powers, it’s important to make sure that your storytelling is aligned with your branding and […]
Saying It Right, Makes Customers Experience It Right
Everyone is stressed this holiday season. The opportunity is ripe for both shoppers and store personnel to be rude and abusive (particularly when stores hire part time or seasonal help who haven’t been properly trained). But there’s a very simple way to break out of […]
So you think running with the pack is going to get you business? Think again.
The two shining examples of running with the pack come from the pharma world (just look at all those ads with happy smiling faces…the only thing that differentiates the ad and product category is the demographic of the happy smiling face). A short while back, […]
What I learned from judging a $250K business plan contest… that might help you write yours.
This past summer I had the great pleasure of being a judge for the Chase Manhattan and Living Social “Mission Small Business” contest. During that one week, I (and other judges each) reviewed about 600 business plan concepts. (About 70,000 responded.) There were 12 winners […]