PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial […]
Tag: PR
The Press Release — what works, what doesn’t
Before a fashion designer (and most start-ups these days) will turn to advertising or other traditional forms of marketing these days, they are most likely to use PR first. Why? Because of the broad reach and cost efficiencies PR is capable of delivering.So for those […]
Good Advice
PR is always good…you can never start too early! http://www.flacksrevenge.com/2013/06/splash-of-good-pr-helps-startups-swim-with-sharks-and-get-funded.html Sandra Holtzman teaches CEO 035: Licensing. She is the author of Lies Startups Tell Themselves to Avoid Marketing.
Don’t Create Your Own Missed Opportunities
I just saw Janet Falk’s blog on how she managed a placement for one of her clients and it made me mad and sad. Not about Janet. She does a great job. But about a company that I ran into a few years back that […]