Before a fashion designer (and most start-ups these days) will turn to advertising or other traditional forms of marketing these days, they are most likely to use PR first. Why? Because of the broad reach and cost efficiencies PR is capable of delivering.So for those […]
Tag: marketing
NATIVE ADVERTISING… a new definition, or will it lead to consumer deafinition?
It may be the time to ask whether this new definition is helpful — NATIVE ADVERTISING is a method of communication that is “native” to the experience offered within a website’s content, valuable content integrated within the editorial feed — not an ad-in-a-box alongside the […]
Don’t Create Your Own Missed Opportunities
I just saw Janet Falk’s blog on how she managed a placement for one of her clients and it made me mad and sad. Not about Janet. She does a great job. But about a company that I ran into a few years back that […]
Let go of your resistance to change
So you all know the phrase lead, follow or get out of the way? Well, when it’s your company, you have to lead or your business will get pushed out of the way. Change and resistance to it comes up a lot when you own […]
Neuro-Marketing through FMRI and NAcc
It’s a brave new world we are seeing and must work within. As an evolving story, we have to consider how online advertising will be affecting the consumer’s brain? Neuro-marketing research is already investigating the effect online neuro-marketing will have on our brains in the […]