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The DENYC just had its kick off weekends with intense all-day sessions (you can set your beach calendar to this — it’s always the first two best weekends of perfect weather of the summer — and these dedicated 32 designers are indoors without windows the […]
What is my apperception of this? How is brand content, which now dominates marketing communications, managing to match its most engaging media? And how does a key audience specifically use the content that the brand is communicating? There is a prevailing truth now that making […]
Yes. They are definitely contributors but there’s a 360-universe that comprises a brand and those elements are only a part of it. A key part of your brand is the brand promise: what are you going to deliver? It’s great if you can promise to […]
Sometimes we need a checklist to remind us of what is important. In the new world of all things “Content,” let’s review: ➢ Emphasize what your products and services do to satisfy your customers’ wants and needs ➢ Don’t market based on YOUR own preferences […]
Up to this moment in “cyber news”, the press release has worked as a significant contributor to what we used to call journalism. The press release was able to give reporters and editors at newspapers and magazines – print, and TV, radio — broadcast media […]