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Meet our new Instructor, David Lees! He will be teaching SXN 122: Packaging Your Personal Brand for Success, on January 14, 2017! Welcome to FIT! Tell us a little about yourself… I’ve always been very creative and have been able to put things together in […]
by Peggy Fincher Winters, Arthur A. Winters, Connie Rauen, Jack Rauen ISN’T IT TIME to EVALUATE THE POTENTIAL NEGATIVE EFFECTS of DIGITALIVING by “DIGITIES”? Are you close to any children or pre-teens who spend most of their free (or demanded free) time with digital companionship? […]
Small Town and City Retailing that rewards the community, retailers, and customers… Specialty stores could be better designed to present new customer experiences (CX) and unique shopping rewards for all shoppers and for loyal program customers. Some communities are now supporting specialty retailers who have […]
Brand-nascent retailers are creating new ways to help customers find and wear what their self-brand positioning demands. An example is the current trend in “brandventure” activewear, chosen to show one’s adventure choices. There are now more websites and retail stores that feature specific outdoor adventurewear […]
Lead with your Left and Hit with your Right? Brain-oriented web marketing is now entering the highly scientific realm of robotic chips, wearable tech and intense FMRI research on the human brain. Marketers and brand strategists are thinking of how content can be invented with […]