Personal Branding with David Lees

Meet our new Instructor, David Lees! He will be teaching SXN 122: Packaging Your Personal Brand for Success, on January 14, 2017! Welcome to FIT! Tell us a little about yourself… I’ve always been very creative and have been able to put things together in an unexpected way to create some kind of excitement and interest. I began doing this as a young boy growing up in the San Francisco Peninsula by constantly moving around the furniture in my room. I continued moving things around to create an impact, by creating parties and events in high school and then college. […]

LIVING IN A WORLD OF THEIR OWN?

by Peggy Fincher Winters, Arthur A. Winters, Connie Rauen, Jack Rauen ISN’T IT TIME to EVALUATE THE POTENTIAL NEGATIVE EFFECTS of DIGITALIVING by “DIGITIES”? Are you close to any children or pre-teens who spend most of their free (or demanded free) time with digital companionship?  Are they in a world of virtual experiencing and so-called learning?  Could a “Digitie”, as we have termed them, get more from in-person, face-to-face contact with friends, family and teachers?  Have you noticed any decrease in the verbal skills of heavy digital users? These issues are making people of all ages fidgety with all the […]

RE(ward)TAIL?

Small Town and City Retailing that rewards the community, retailers, and customers… Specialty stores could be better designed to present new customer experiences (CX) and unique shopping rewards for all shoppers and for loyal program customers.  Some communities are now supporting specialty retailers who have been challenged by incoming and ongoing mega-retail, but are rebounding with more nimble, creative and unique thinking. This can be managed by encouraging people with shopping strategies that offer the customer unusual incentives for rewards for their purchases.  For example, strategies we have recently seen could be to design customized: t-shirts, gift cards, items of artwork […]