PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial […]
Tag: Branding
Corporate ID
Part 2: Focus on your Tag line The tag line, slogan, customer promise, value proposition, etc. is a key part of your corporate identity and brand. Like your logo, it’s important to get it right the first time so that you start to build and […]
Your corporate identity…get it right the first time
Part 1: Focus on your logo Every company should start out with minimal corporate IDs or branding – logo, name, tag line (value proposition), design templates and color palettes. There should be a template developed that shows how these items are used (in larger companies, […]
SHOPPERSONA … CUSTOMER BEHAVIORAL CONDITIONING through DIGITAL MARKETING CONTENT
Knowing your key customers’ lifestyles and work behaviors can help create content to align your brand shoppersona with your target customer’s shoppersona. In this digital era, to communicate real value, it is necessary to provide meaningful experiences through content that is based on your carefully […]