What turns the Wheel of Fashion? We think that it is ever-rolling change. drawing by Art Winters For example, designer Alexa Galler is giving the woman’s T-shirt a new Worth by designing “asymmetrical” shapes that could be cocktail party attire….” She is also making “different […]
Author: Peggy & Arthur Winters
You Talkin’ 2 Me?
Talkin-2-Me content on social media has reinvented retailing. Interactive digital innovations have enabled fashion brands and retailers to reorient shopping behaviors designed for multi-level retailing. By utilizing opportunities for talkin’ between brand-2-customer and customer-2-customer, the fashion industries have also changed merchandising production time-lines and supply […]
GUERRILLA MARKETING
FOUR WHAT-NOW CREATIVE STRATEGIES You say Guerrilla, I say Viral, he says Flash Mob, and she says Crowd Sourcing … Maybe we should say: “Let’s call the whole thing off”? But, the proverbial genie is out of the bottle and we can’t stop the race […]
Fashionthropology… from High-Style to My-Style
Fashion may be one of the most significant fields of anthropological study for those who want to examine and understand our human cultural developments – what they are and where they are going. Fashionthropology is our term for such a study of the cultural natures […]
HOW TO REACH (OR CEASE) THE HEIGHTS
DESIGNING FASHION THAT WORKS WITH ONE’S LIFE IS A WINNING CREATIVE STRATEGY The product development phase of fashion design has shifted from the sole emphasis of patterning fabrication processes and production methods to (in our term) “self-fashionization” for the customer. Fashion design, more than ever, […]