by Peggy and Arthur Winters Net Promoter Score (NPS) has been defined as a management tool that can be used to investigate the degrees of loyalty in a firm’s customers’ experiences. It serves as an additional tool to traditional customer satisfaction research. The Net Promoter […]
Author: Peggy & Arthur Winters
WHAT YOU SEE… Visual Content… is WHAT YOU GET
For today’s fashion marketing, original visual content is vital. The marketing communications strategy is how to make it effective. We’re still seeing some fashion brands using old-style fashion model poses in their visualizations of their new styles or products. But, we appreciate and recommend fashion […]
GLOCAL… (GLObal and loCAL) It’s still all Local with Multicultural Global Influences
Segmented Marketing has been rapidly replacing, or at least collaborating as part of,what we have known as Mass Marketing. So why would any brand, U.S. or “other world,” not customize their communications about their product, service or experience? With a rising local diversity in our […]
BRANDISHING… A 21st Century Brand Weapon
Brandishing is becoming a brand-building strategy for designers and products. So what is it? Brandishing is a strategy of customer-centric “weapons” for competitively positioning brand values. These values must be innovatively brandished: 1. Identity – Self-Brandualization is the customer brandishing pride… 2. Experience – Brandishing […]
THE ERA of the SOLIPSTYLISTIC CUSTOMER Fashion Style By One’s Self
As we have discussed “My-Style” in a previous blog, we see a development toward what we might call: the Solipsistic Customer. Having a sense that “one can only be aware of one’s own experiences and state of mind,” this customer can now do on-line and […]