Print Media Commissions are not in Mad Men Visions In 2012, Google billed over 20 billion in advertising dollars. This was more than the total of all U.S. print media. What a contrast to what magazines and newspapers sold just five years ago! In 2006, […]
Author: Peggy & Arthur Winters
Brand MarkETing… No More Brand Marking!
So what is the difference between brand marking and markETing? In the past, branding was initially a way of marking or identifying a brand as in marking a rancher’s cattle with a branding iron. As time went on, logos were developed to mark and establish […]
RETAILOR-MADE… CUSTOMIZED CUSTOMER EXPERIENCES THROUGH MOBILE ENGAGEMENTS
RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For retailors, their creative strategies must now be based on their target customers’ own positioning of their most relevant […]
THE SIGN for DESIGN … Creativity Before Marketing
As businesses and consumer groups grapple with the effects of global marketing, we are observing how various fashion designers adjust their marketing strategies to suit this uncertain new world. Some fashion designers are re-thinking creative design as a foundation for marketing. They are concentrating on […]
What is Your Brand Story Strategy?
by Peggy and Arthur Winters We recently came across a quote from John Norman, CCO of The Martin Agency, which struck a familiar cord: “We used to tell stories through campaigns. Now we build stories.” As we mentioned in our August 2012 blog post, some […]