Hi, everyone! This week’s Magazine of the Week is Dutch. This was recommended to us by Fred Dennis, in the museum. We have been fortunate enough to back fill our holdings from numerous gifts as people clean out their design rooms, so we now have a few issues from 1997 as well as the complete run between 1999 till it ceased publishing in 2002.
This title was published in Baarn, the Netherlands, and had editorial offices in London and Paris. It began sometime in the mid-1990s, but ceased publishing in 2002. Despite there being no official web presence left of it, there are multiple Tumblr and other image accounts celebrating the photography of the original. Other than that, however, it’s tough to find out many specifics about this title, so I offer you images from it, instead. Come up to the 6th floor and take a look in person!
We all love our jeans. Most of us live in them most of the time. Kinda hard to imagine that they haven’t existed as human clothing since the dawn of time. But the truth is that they were invented pretty recently: 1853, as protective, sturdy work gear for miners trying to find gold in California.
Since then, they have become a cultural icon representing the American west/cowboy culture with its brashness, independence, and entrepreneurial and hardworking spirit.
Not surprisingly, Levi’s has an archive which focuses on the historic importance of their product. As their clothing has changed, the artifacts from it can be identified pretty easily. A recent blog post tells the story of one archaeological dig going on in the Rocky Mountains:
Once suburban Americans began to wear jeans casually, instead of just as work wear, more companies began producing blue jeans. This embedded mythology transferred to jeans by all producers, not just the original Levi’s.
Jeans also were one of the first items of clothing to be converted into designer status symbols. The iconic 1980s Calvin Klein ad campaign with Brooke Shields ushered in the era of the designer jean. While Calvin Klein had the most notorious ad campaign, many designers established bridge and moderate lines that included a line of denim. Ralph Lauren, Gloria Vanderbilt, and Versace were just a few.
This play on the meanings behind denim continued/s as more companies take on the denim icon. The Los Angeles company Guess Jeans frequently played with the western/film icon theme in their popular ad campaigns in the late 1980s-1990s.
Guess Jeans ran many memorable ad campaigns, several of which made their models into media stars in their own right.
This stereotyped Americanism continued to influence perception even while blue jeans entrepreneurship shifted to Europe. Diesel, a brand headquartered in Breganze, Italy, became an important jeans producer in the 21st century. However, their ad campaigns still refer to the original notion of denim as work wear.
Denim continues to be a hot category with new companies jumping into production:
domino has returned triumphant! Or at least with a enough money to publish for another while.
This shelter magazine developed a passionate following it’s debut in the spring of 2005. It was Conde Nast’s offering into a pool of new independent magazines that mixed interior design, do-it-yourself projects, as well as advice on cooking and fashion. More colorful than Martha Stewart Living, more accessible than Architectural Digest, and more mainstream than Dwell, this title soon gathered a community of followers with Pinterest boards, Flikr accounts, and shelter-oriented blogs.
domino was so popular that when Conde Nast announced its death in the recession of 2009 (along with old standards Modern Bride and Gourmet), fans put together a Flikr account to keep all the images from the magazine available.
This popularity drove Conde Nast and the original creator of the magazine, Beth Brenner, to put together a smaller team of investors to relaunch the magazine in 2013.
This time the title has a dynamic website, with a lot of “click-through” content, allowing the reader to purchase the items the editors have presented. Brenner insists that the sales angle is driven by the editorial content, and that the title is not simply an artsy catalog from your favorite trendy furniture store. I encourage you to evaluate that claim for yourself. Come take a look!