This post will focus on the third level of the Press Pyramid — General Business Media. As I explained in my earlier post The Press Pyramid (see below) depicts different levels within the press community and shows how they influence your audience and each other. […]
Tag: PR
Putting the Press to Work — Part 2
This post will focus on the second level of the Press Pyramid — Analysts and Traders. As I explained in my last post The Press Pyramid (see below) depicts different levels within the press community and shows how they influence your audience and each other. […]
Putting The Press to Work — Part 1
I’ve previously discussed how to target your customer market by adopter groups. Here’s how to reach those targets by using the press more efficiently. The Press Pyramid (see below) depicts different levels within the press community and shows how they influence your audience and each […]
Volunteering Can Be Good for Business
The holiday season isn’t the only time to think of giving back. In these hard pressed financial times, it may be easier to give of your time than to make a cash donation. Have you considered being a volunteer? For those of you thinking, what’s […]
FASHION BRAND BUZZ vs. FASHION BRAND DOES
…Fashion Brand Communications Debates BUZZTALK In a world with changing economies, it could be time for more meaningful fashion talk. Fashion Buzztalk is often attention compelling, but inconsequential… as well as not really being understood for personal meaning. Some examples from the past and present […]