Some of you may have noticed that the lovely little has now appeared to the right. What is it? It’s Pinterest! Have no idea what Pinterest is? Well, let me give it to you in a nutshell… For our purposes, it’s our Instructor & Student […]
Tag: News
Deal or No Deal for J.C.Penny
WHAT’S TRENDING J.C. Penny’s branding revamp comes during an interesting time in the industry, considering the oversaturation of deals and couponing. Former Apple executive Ron Johnson, started implementing some major changes once he became Penney’s CEO in November. Starting with Wal-Mart’s iconic everyday low pricing strategy, […]
Buying Product Reviews
This makes me re-evaluate online product reviews. Now I will hesitate if anything has numerous 5 star reviews. _________________ For $2 a Star, an Online Retailer Gets 5-Star Product Reviews http://www.nytimes.com/2012/01/27/technology/for-2-a-star-a-retailer-gets-5-star-reviews.html By DAVID STREITFELD Published: January 26, 2012 Agencies like the Federal Trade Commission have […]
Fashion After BARK 2011
FIT’s 3rd Annual Pet Fashion Show – Fashion After BARK This year’s show will be in April 2012. Stay tuned for more info!
Putting the Press to Work — Part 3
This post will focus on the third level of the Press Pyramid — General Business Media. As I explained in my earlier post The Press Pyramid (see below) depicts different levels within the press community and shows how they influence your audience and each other. […]