So what is the difference between brand marking and markETing? In the past, branding was initially a way of marking or identifying a brand as in marking a rancher’s cattle with a branding iron. As time went on, logos were developed to mark and establish […]
Tag: marketing
Who doesn’t want significant business results?
There’s a new book, that just came out, called “Significant Business Results… Ten sales secrets that your competitors know and use!” The author is Franne McNeal, a serial entrepreneur, business coach, the youngest person ever to be awarded a training contract with the City of […]
Avoid the lying agency or vendor syndrome
How to detect if your agency is lying was one of the topics of a recent iMedia post (http://www.imediaconnection.com/content/33398.asp). The telltale signs and circumstances are often different for large agencies and the large clients they serve than they are for a small startup. Money, time […]
Digital Storytelling – Tell the Right Story to the Right People.
The transition from analog to digital has enabled the reach and focus of PR and marketing messaging exponentially. These transitions are nicely described by Lucy Siegel (http://bridgebuzz.bridgeny.com/). With these new powers, it’s important to make sure that your storytelling is aligned with your branding and […]
RETAILOR-MADE… CUSTOMIZED CUSTOMER EXPERIENCES THROUGH MOBILE ENGAGEMENTS
RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For retailors, their creative strategies must now be based on their target customers’ own positioning of their most relevant […]