Fashion Week: Fall 2014

By Jove: The Biz Buzz Aha weekly tidbits for the HT Insider What starts in the middle and is nine days long? Fashion week is here and typical of this business we all love – it didn’t start on a Monday and it will go for nine days and nights but to us it is “Fashion Week.”  Of course, the big debate is always about  what is more exciting, the clothes on the runway or the ones on the attendees entering the venues.  And in case you did not know, sadly after the continuity that Bryant Park added with a […]

Dior recommends talking to your Jewelry

WHAT’S TRENDING Luxury Brand Christian Dior has created a two-part video marketing strategy for its new jewelry collection on mydior.com.  In doing so, they have humanized the jewelry collection by featuring model Raquel Zimmermann in a candid conversation truly opening up across the gamut from fashion, beauty, emotions and dating. She concludes both videos with “My Dior is My Dior. Imagine talking to your jewelry.” There’s truly an emphasis on the product because she speaks about various experiences, and in in a sense, it’s like her Dior jewelry has become her security blanket.  No matter what, she can count on […]