Continuing from the last entry on Ken Natori’s visit to my licensing class (CEO 035), here are more traits that distinguish Natori. One is customer service. I emphasize this in all my entrepreneur classes and to my clients. Customer service is the most cost-effective, and […]
Tag: brand
Natori: An Appealing Apparel Story
On Monday, May 5, Ken Natori guest spoke at my Licensing class (CEO 035). He generously spent an hour and a half talking about his company, founded by his mother, Josie Natori, and answering questions on all aspects of licensing posed by the class. First […]
Dior recommends talking to your Jewelry
WHAT’S TRENDING Luxury Brand Christian Dior has created a two-part video marketing strategy for its new jewelry collection on mydior.com. In doing so, they have humanized the jewelry collection by featuring model Raquel Zimmermann in a candid conversation truly opening up across the gamut from […]