Lifestyle companies are, as partially defined by Wikipedia, businesses that are established and run by their founders with the primary aim of sustaining the founder and, secondarily, those who work for the founder. Wikipedia says that the lifestyle owner wants to sustain a specific level […]
Category: Small Business
Natori: A Continuation of an Appealing Apparel Story
Continuing from the last entry on Ken Natori’s visit to my licensing class (CEO 035), here are more traits that distinguish Natori. One is customer service. I emphasize this in all my entrepreneur classes and to my clients. Customer service is the most cost-effective, and […]
In Praise of Creative Entrepreneurs
Written by: David L. Colby, Esq., Managing Director of Colby Law Office, PC When creative people start a business, interesting things happen. Cool things, Inspired things, game changing things. But sadly, also tragic, bad things. The users of this world prey on creative people far […]
Natori: An Appealing Apparel Story
On Monday, May 5, Ken Natori guest spoke at my Licensing class (CEO 035). He generously spent an hour and a half talking about his company, founded by his mother, Josie Natori, and answering questions on all aspects of licensing posed by the class. First […]
Bidding for Services Online
Well, I finally have a teensy bit of confirmation (one case history) about my theory that all those cheap websites offering marketing solutions aren’t always worth it. An entrepreneur I know went to a bidding site for logos. He went three times. The first two […]