Knowing your key customers’ lifestyles and work behaviors can help create content to align your brand shoppersona with your target customer’s shoppersona. In this digital era, to communicate real value, it is necessary to provide meaningful experiences through content that is based on your carefully […]
Category: Inside Retail
Maintaining Integrity as You Grow Your Business
How to maintain integrity in the creative and entertainment industries is a central question to the new and struggling creative entrepreneur. What you’re willing to compromise can define your career. In this digital age of increased transparency, consumers want to know what to expect from […]
NATIVE ADVERTISING… a new definition, or will it lead to consumer deafinition?
It may be the time to ask whether this new definition is helpful — NATIVE ADVERTISING is a method of communication that is “native” to the experience offered within a website’s content, valuable content integrated within the editorial feed — not an ad-in-a-box alongside the […]
Make sure you know what you want for your company or you will lose it: “I guarantee it”
A few weeks ago Men’s Warehouse founder, George Zimmer was fired from the company he founded. It turned out he wasn’t the majority shareholder of the company. That led to his ouster. No matter what kind of company you found, there are a few key […]
From MADMEN to MADMOBILE The Next Era of Advertising and Promotion
Advertising and Promotion (AdPromo) is now developing a new I.D. for marketing communications, which we could call MADMOBILE. This is recognition of the blending of Social Media, Global Technologies, and 2-way mobile communications. Much has been discussed about what advertising and promotion will get to […]