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Lead with your Left and Hit with your Right? Brain-oriented web marketing is now entering the highly scientific realm of robotic chips, wearable tech and intense FMRI research on the human brain. Marketers and brand strategists are thinking of how content can be invented with […]
Attention: FIT Business Certificates Students Luncheon Meeting Wednesday, September 17, 2014 RETAIL INDUSTRY REVIEW & OUTLOOK A Panel Discussion with Experts from Standard & Poor’s Ratings Services 12:00 noon – 2:00 pm Arno Ristorante141 West 38th St., NYC (between Broadway & Seventh Ave.) Our panelists […]
Is anyone surprised to see new technology being implanted into our fibers, textiles, clothing and accessories? Of course the next step will be placing the chips under our skin, but until then, let’s see how we can find ways to enhance the fashion experience. GPS […]
What is my apperception of this? How is brand content, which now dominates marketing communications, managing to match its most engaging media? And how does a key audience specifically use the content that the brand is communicating? There is a prevailing truth now that making […]
Sometimes we need a checklist to remind us of what is important. In the new world of all things “Content,” let’s review: ➢ Emphasize what your products and services do to satisfy your customers’ wants and needs ➢ Don’t market based on YOUR own preferences […]