It’s a brave new world we are seeing and must work within. As an evolving story, we have to consider how online advertising will be affecting the consumer’s brain? Neuro-marketing research is already investigating the effect online neuro-marketing will have on our brains in the […]
Category: Brand Management
TIME TO THINK visCOMual
Fashion advertising has always been more visual than verbal, which may play into its favor in the current, highly visCOMual marketing environment. We are seeing a trend in this mega-media environment for marketers to be involved in a heightened sense and use of visual literacy, […]
GOOGLE MAKES MAD MEN, SAD MEN
Print Media Commissions are not in Mad Men Visions In 2012, Google billed over 20 billion in advertising dollars. This was more than the total of all U.S. print media. What a contrast to what magazines and newspapers sold just five years ago! In 2006, […]
Brand MarkETing… No More Brand Marking!
So what is the difference between brand marking and markETing? In the past, branding was initially a way of marking or identifying a brand as in marking a rancher’s cattle with a branding iron. As time went on, logos were developed to mark and establish […]
RETAILOR-MADE… CUSTOMIZED CUSTOMER EXPERIENCES THROUGH MOBILE ENGAGEMENTS
RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For retailors, their creative strategies must now be based on their target customers’ own positioning of their most relevant […]