Knowing your key customers’ lifestyles and work behaviors can help create content to align your brand shoppersona with your target customer’s shoppersona. In this digital era, to communicate real value, it is necessary to provide meaningful experiences through content that is based on your carefully […]
Category: Brand Management
Making a Profit Online
Art: you make it, you sell it. It’s not a well-loved mantra in creative circles or in art school hallways, but in order to live as an artist you have to survive. At the very least, one should be able to cover expenses and yield […]
Developing Your Personal Brand
FIT Students are ambitious, energetic pacesetters who pursue careers in design, fashion, art, communications, and business. No matter what your career, developing a personal brand will allow you to differentiate yourself in the market, whether you want to design a new shoe line or become […]
NATIVE ADVERTISING… a new definition, or will it lead to consumer deafinition?
It may be the time to ask whether this new definition is helpful — NATIVE ADVERTISING is a method of communication that is “native” to the experience offered within a website’s content, valuable content integrated within the editorial feed — not an ad-in-a-box alongside the […]
From MADMEN to MADMOBILE The Next Era of Advertising and Promotion
Advertising and Promotion (AdPromo) is now developing a new I.D. for marketing communications, which we could call MADMOBILE. This is recognition of the blending of Social Media, Global Technologies, and 2-way mobile communications. Much has been discussed about what advertising and promotion will get to […]