- Principal of thebrandingteam
- Adjunct Professor at FIT
Christina Lee is the principal of thebrandingteam and an Adjunct Professor at the Fashion Institute of Technology. thebrandingteam specializes in lifestyle brand development and management for talents and brands in fashion, sports and entertainment. Her expertise is extending brands through strategic and creative development. Creating and executing effective + innovative digital strategy across multiple platforms.
Christina received her BFA from the Fashion Institute of Technology and she recently started teaching in the Fashion Business Management Department at FIT.