Yes. They are definitely contributors but there’s a 360-universe that comprises a brand and those elements are only a part of it. A key part of your brand is the brand promise: what are you going to deliver? It’s great if you can promise to […]
Tag: marketing
GOOD THINGS TO DO FOR BETTER CONTENT
Sometimes we need a checklist to remind us of what is important. In the new world of all things “Content,” let’s review: ➢ Emphasize what your products and services do to satisfy your customers’ wants and needs ➢ Don’t market based on YOUR own preferences […]
Are you still the sucker you used to be?
New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they once did. Amazon (the ultimate cost and quality comparison, along with others) […]
How a clothing line moved itself from product to brand
Here’s a really great case history about how a fashion company used customer-focused market research and marketing. The TwirlyGirl clothing line polled their customers about the feelings/descriptive words that identified the clothing to them. They took the results, which when all combined generated a single […]
New law protects fashion/runway models and could cost YOU
On November 20, a new law New York State law will go into effect that qualifies and protects child (defined as anyone under the age of 18) print and runway models as “child performers”. So what does this mean for a fashion designer using “young” […]