Tag: marketing

em(BARK) on a new path…

Bark Place store

Meet our Instructor,  Robin Droescher! Robin Droescher teaches SXF 225: How to Style, Plan and Merchandise a Pet Products Line. So, tell us a little about yourself… I worked in the women’s fashion apparel industry for many years in design, product dev. and manufacturing. I was very fortunate to have had the opportunity to work at Ralph Lauren, Banana Republic, Calvin Klein and my last position was at Liz Claiborne. Six years ago I combined 2 of my loves – dogs and design. I launched Robin Meyer NYC. We produce a line of clothing and accessories for dogs with a […]

RE(ward)TAIL?

http://blog.fitnyc.edu/hottopicsinsider/author/peggy_fincherwinters/

Small Town and City Retailing that rewards the community, retailers, and customers… Specialty stores could be better designed to present new customer experiences (CX) and unique shopping rewards for all shoppers and for loyal program customers.  Some communities are now supporting specialty retailers who have been challenged by incoming and ongoing mega-retail, but are rebounding with more nimble, creative and unique thinking. This can be managed by encouraging people with shopping strategies that offer the customer unusual incentives for rewards for their purchases.  For example, strategies we have recently seen could be to design customized: t-shirts, gift cards, items of artwork […]

THE BRAIN BRAND GAME

http://blog.fitnyc.edu/hottopicsinsider/author/peggy_fincherwinters/

Lead with your Left and Hit with your Right? Brain-oriented web marketing is now entering the highly scientific realm of robotic chips, wearable tech and intense FMRI research on the human brain. Marketers and brand strategists are thinking of how content can be invented with appeals that will hold their own in the customer’s mind. That is while we may still possess the ability to control our own thoughts — until the day when artificial intelligence may become more dominant. Today’s brand strategist may wish to consider the brand-positioning appeals and approaches that communicate with the common left-brain and right-brain […]